Day: 15 August 2021

New toolkit launched to help organisations using AI to process personal data understand the associated risks and ways of complying with data protection law

Stuart Mitchell

Alister Pearson, the ICO’s Senior Policy Officer – Technology has put out a blog on their website which introduces a new beta version of their AI and Data Protection Risk Toolkit. He explains how it can assure organisations that use AI to process personal data that they are processing it in line with the law and how organisations can help the ICO shape a final version. “Understanding how to assess compliance with data protection principles can be challenging in the context of AI. From the exacerbated, and sometimes novel, security…

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Tetra Pak and Stora Enso join forces to triple the recycling capacity of beverage cartons in Poland

Stuart Mitchell

Tetra Pak and Stora Enso join forces to triple the recycling capacity of beverage cartons in Poland. The partnership, which follows a comprehensive feasibility study, sees the introduction of a large-scale carton repulping line at Stora Enso’s Ostrołęka production unit in Poland. The line will triple the annual recycling capacity of used beverage cartons in Poland from 25,000 to 75,000 tonnes. This will allow recycling of the entire volume of beverage cartons sold in the country as well as ones from neighbouring countries, including Hungary, Slovakia and the Czech Republic.…

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Cancer Research UK ‘looks to the future with renewed optimism’

Stuart Mitchell

Cancer Research UK is looking to the future with renewed optimism following one of the most difficult years in its history. The charity’s Annual Report and Accounts 2020/21 reveals the impact of the pandemic on its income and spend on charitable activities over the past year. The report also highlights how it has shown resilience and adapted quickly to a changed world so that it is ready to take on the challenges ahead. Michelle Mitchell, chief executive at Cancer Research UK, said: “COVID-19 has disrupted cancer care, our life-saving research…

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AKQA joins MACH Alliance

Stuart Mitchell

AKQA has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. AKQA supports the headless architecture and technology space and will now work alongside MACH Alliance members to bring awareness and education to the market on how to benefit from open tech ecosystems and composable enterprise technology. The MACH Alliance (Microservices-based, API-first, Cloud-native SaaS and Headless) launched one year ago and is rooted in the common belief that modern software’s interoperability and open architecture will propel current and future digital experiences.…

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41% of current industry measurement metrics do not reflect marketing effectiveness

Stuart Mitchell

The Data & Marketing Association (DMA) has published the ‘Meaningful Marketing Measurement 2021’ report, the first in a series of analyses into marketing effectiveness, uncovered through examination of its new Intelligent Marketing Databank. The research reveals that 41% of current industry measurement metrics do not truly reflect marketing performance. Instead, they highlight campaign delivery performance, rather than true measures of effectiveness relating to response, brand and business effects. Built on the foundations of over 850 entries to the DMA Awards (dating back to 2017), the new Intelligent Marketing Databank provides…

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