Day: 24 September 2021

Waddington Europe Starts to Localise ‘Closed Loop’ Packaging in Ireland

Stuart Mitchell

Leading European thermoforming packaging specialist Waddington® Europe, a division of Novolex®, has teamed up with Shabra, Ireland’s leading recycler and reprocessor of post-consumer waste (PCW), to purchase food-grade recycled PET (rPET) sourced from bottles, pots, tubs and trays to manufacture new rPET food packaging products at its Arklow production site. Not only does the agreement help to further secure Waddington Europe’s long-term source of rPET, but it also enables the company to expand its line of Eco Blend® products made with post-consumer recycled content sourced domestically in Ireland back into the Irish market.…

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Sky Media and Prostate Cancer UK Partnership Sparks Conversation Across the Summer of Sport

Stuart Mitchell

Prostate Cancer UK and Sky Media have announced a fresh continuation of their game-changing  partnership by celebrating the great men in our lives and encouraging men to discuss their health with loved ones. Earlier this year, Prostate Cancer UK launched its national TV advertising campaign with Sky Media, telling men: ‘Men We Are With You’. The successful campaign led to Prostate Cancer UK seeing a 207% increase in visits to the website from people searching for information about risks and symptoms. Continuing this journey, the leading men’s health charity now…

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‘Hack for Good’ with Co-op and Facebook to help call ‘Full Time’ on child food poverty

Stuart Mitchell

Co-op has become the exclusive digital partner for Facebook’s Hack for Good initiative to drive awareness of Marcus Rashford and Tom Kerridge’s Full Time campaign. In response to the UK Government’s uplift of the Healthy Start voucher scheme, Marcus Rashford MBE and Michelin-starred chef, Tom Kerridge, joined forces to launch ‘Full Time: Get Cooking with Marcus & Tom’.  This nationwide initiative (launched in April) is in support of the #EndChildFoodPoverty campaign and is in partnership with Marcus Rashford’s Child Poverty Taskforce, supported by Co-op, Facebook and Instagram. Together, the goal…

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edie announced as official Race to Zero Accelerator and media partner ahead of COP26

Stuart Mitchell

edie has been announced as an official “Accelerator” of the UN-backed Race to Zero campaign as part of a concerted effort to build momentum for the global race to net-zero emissions in the run-up to the COP26 climate talks. The agreement, announced six weeks out from COP26, will also see edie positioned as a media partner for the campaign, with an aim to encourage more businesses to set science-based emissions reduction targets through our award-winning content and events. Led by the High-Level Climate Champions for Climate Action, Nigel Topping and…

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