Month: September 2021

Tide and the NFL Inspire Fans to Make a Positive Impact and #TurnToCold

Stuart Mitchell

Tide®, America’s #1 laundry detergent brand, announced today that it is joining forces with another iconic brand – the National Football League (NFL) – to motivate fans to turn the dial from hot to cold and make a positive impact on the planet. This football season, the two organizations are partnering to educate consumers on the benefits of switching to cold water washing with Tide to not only provide a great clean, but also to help the environment and save money. “Behavior change on this scale requires significant investment in…

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WWF and Greenview Unveil First-Of-Its-Kind Methodology to Measure Waste Across Hotel Chains

Stuart Mitchell

Waste is a global crisis crippling our systems and contributing to negative environmental outcomes for our planet. While the hotel industry has made great strides to prevent and divert waste, and donate quality items, when possible, industry-wide waste reduction presents challenges without a standard measurement methodology in place. The World Wildlife Fund (WWF) and Greenview, a global sustainability consulting group, unveiled a first-of-its-kind methodology to help hotels solve this problem. The Hotel Waste Measurement Methodology, developed in collaboration with leading hotel brands including Accor, Hilton, Hyatt, IHG Hotels & Resorts,…

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Amazon Announces Investment in Nature-Based Carbon Removal Solutions in Brazil with The Nature Conservancy

Stuart Mitchell

As part of its efforts to support global solutions to the climate crisis, Amazon has announced the launch of the Agroforestry and Restoration Accelerator in partnership with The Nature Conservancy, a global environmental organization. The Accelerator will create a more sustainable source of income for thousands of local farmers in the Brazilian Amazonian state of Pará, while also restoring native rainforests and fighting climate change by naturally trapping and storing carbon. According to the Intergovernmental Panel on Climate Change, nature-based solutions have a critical role to play in avoiding the…

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Venus Williams and Blue Shields of California Partner in New Campaign

Stuart Mitchell

Gender bias has bubbled to the surface of nearly every industry. And now, healthcare is in the spotlight. Healthcare is failing women in America, and has been for decades. 1 in 2 women’s health concerns go unheard. 83% of women with chronic pain have experienced gender discrimination from doctors. Their concern is often met with claims they’re “overreacting,” “it’s all in their head” or “you’re probably just stressed.” And as we’ve seen, prejudice doesn’t stop there, it’s furthered by racism, sizeism, ageism, homophobia and transphobia. No stranger to tackling hard…

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India to become first Asian country to launch a Plastics Pact

Stuart Mitchell

India has become the first Asian country to develop a plastics pact, launching a ground-breaking new initiative to bring together leading businesses at a national level to make commitments for building a circular system for plastics. The India Plastics Pact (IPP) has launched as a collaboration between: WWF India the Confederation of Indian Industry (CII). The pact is supported by UK Research and Innovation (UKRI) and WRAP, and endorsed by the British High Commission in India. In Autumn 2020, UKRI committed £250,000 of funding to: enable WRAP to establish the…

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