Day: 7 January 2022

WMcCann and Shutterstock team up to promote work by black professionals

Stuart Mitchell

The agency WMcCann and the global creative platform Shutterstock announce a partnership that promotes the protagonism of black professionals in Brazilian advertising campaigns and editorial content. The project, called Re_Modelar, will mentor 12 photographers who will produce exclusive content dedicated to highlighting black people as protagonists in advertising materials. The initiative will contribute to greater diversity on Shutterstock’s global creative platform, which now has more than 390 million images, and will allow more presence of the black population in the customer search experience through featured special collections. By joining the…

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Ericsson pledges to support 1 million children and young people by 2025 with access to digital learning and skills

Stuart Mitchell

Ericsson has announced a major new commitment to empower 1 million children and young people by 2025 through access to digital learning, tools, content and development programs. This commitment forms part of the World Economic Forum-aligned EDISON Alliance 1 Billion Lives Challenge – a global movement of forty-five champions from the public and private sectors. The members, including Ericsson, are committed to prioritizing digital inclusion as foundational to the achievement of the United Nations’ Sustainable Development Goals (SDGs) so that every person can fully participate in the digital economy and…

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“Kindness Is The Best Medicine When Someone Is Grieving”, Ken Sazuze Says One Year After The Launch Of HWF’s Families Programme

Stuart Mitchell

It’s been one year since the Healthcare Workers’ Foundation (HWF), the charity started by and for healthcare workers, launched their Families Programme to support the families of healthcare workers who sadly lost their lives fighting covid-19 on the UK’s frontlines. Ken Sazuze and his two children were the first beneficiaries of HWF’s new provision, and to coincide with the twelve-month milestone as well as the end of National Grief Awareness Week, Ken sheds light on how HWF’s kindness and support during trialling times has helped them to cope and push…

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CAP – Five tips guaranteed to get your guarantees on the right track

Stuart Mitchell

The ASA/CAP have released a post called:  Five tips guaranteed to get your guarantees on the right track. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Offering a guarantee or warranty can give consumers some added comfort when making a purchase – particularly when it involves larger sums of money.  That said, the word ‘guarantee’ can have many different meanings and not all warranties…

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BCG signs direct air capture partnership with Climeworks, a key step on the firm’s journey to net-zero climate impact by 2030

Stuart Mitchell

Boston Consulting Group (BCG), one of the world’s leading management consulting firms, has signed a 10-year agreement with Climeworks. As part of the firm’s commitment to reach net-zero climate impact by 2030, BCG purchases Climeworks’ carbon dioxide removal service to capture carbon dioxide directly from the atmosphere and permanently store it underground. This 10-year agreement, the second for Climeworks, sends a strong signal to the market and proves that there is high long-term demand for measurable and permanent carbon dioxide removal already today, which is set to grow significantly. BCG’s commitment…

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