Day: 27 February 2022

New Study Reveals Most Americans Look to Medical Professionals for Trusted Information on Social & Societal Issues, After Family

Stuart Mitchell

The Ad Council, a long-time industry leader in using the power of communications for social good, released a benchmark new study unveiling America’s most trusted messengers, where they have the most impact in driving change for social and societal issues and how they fit into the larger trusted messenger ecosystem. Most notably, the study found that doctors, close friends and scientists carry the most trust after family—with honesty, consistency and a lack of bias as key contributing traits. The report, “Who Do We Trust With Our Lives?: The Trusted Messenger…

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ASA – ASA escalates sanctions against influencers who repeatedly break the rules

Stuart Mitchell

The ASA/CAP have released a post called:  ASA escalates sanctions against influencers who repeatedly break the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Six influencers are subject to further sanctions from the Advertising Standards Authority (ASA) for consistently failing to disclose ads on their Instagram accounts, despite repeated warnings and help and guidance on sticking to the rules. Our rules are clear:…

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South African SRO joins ICAS as full member

Stuart Mitchell

The Advertising Regulatory Board of South Africa, established in 2018, joined ICAS in 2019 as an associate member. ICAS members are delighted that the ARB has decided to become a full member of the international network in 2022, thus increasing ARB’s involvement in ICAS and playing a bigger role in its governance.  The ARB is the independent self-regulatory body, set up and financed by the advertising and marketing industry in South Africa, committed to protecting consumers and ensuring responsible advertising. While the ARB was set up in its current form…

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Virgin Atlantic’s mission to net zero by 2050

Stuart Mitchell

Virgin Atlantic has announced ambitious carbon targets as the airline renews its mission to achieve net zero by 2050. Reinforcing its commitment to embed sustainability through innovation, transparency and accountability to do more for the protection of the planet. Carbon targets The airline’s new targets set a clear pathway to net zero by 2050, to achieve[1]: By 2026: 15% gross reduction in CO2/RTK achieved through continued fleet transformation and operational efficiency By 2030: 15% net reduction in total CO2 emissions, including 10% of fuel sourced from sustainable aviation fuel By…

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WSP USA Elevates Innovation With Emerging Growth Partnership Program

Stuart Mitchell

WSP USA, have announced the selection of four technology firms – Bayotech, Bundle, DisasterTech and Sphera – to join Cohort 1 of the firm’s new Emerging Growth Partnership Program (EGPP). The focus of this first cohort is Climate, Resilience and Sustainability (CRS), with the intent to focus future cohorts on other WSP target markets. WSP’s Energy (Bayotech), Property and Buildings (Bundle) and Federal Programs (DisasterTech) business lines are co-participants in this pilot cohort being led by the CRS business line (Sphera). EGPP serves as a vehicle for WSP to forge…

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