Day: 2 March 2022

Fairtrade joins forces with Greenhouse PR on new climate campaign for Fairtrade Fortnight

Stuart Mitchell

Fairtrade Foundation has joined forces with Greenhouse PR, the specialist green communications agency, to create a multimedia campaign which aims to grow visibility and understanding of the role Fairtrade plays in helping farmers overseas adapt to the climate crisis. ‘Choose The World You Want’ is a hopeful, farmer-centred initiative that demonstrates the benefits of buying Fairtrade products to support producers across the world facing the impacts of climatic disruption. To mark the start of Fairtrade Fortnight (21st Feb – 6th March), Fairtrade has commissioned a giant grass painting of Bismark…

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New CIPR website function an important step in improving accessibility and inclusiveness

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has introduced a new web accessibility software as part of its commitment to provide a more inclusive online user experience. From today visitors to the CIPR website will find a new button that, when clicked, launches the Recite Me toolbar providing users with options to customise their visit with text to speech functionality, styling features, reading support aids and a translation tool with over 100 languages, a choice of 35 text to speech voices and many other features. Launch the toolbar by clicking the…

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PRCA Race & Ethnicity Equity Board appoints Emmanuel Ofosu-Appiah as Vice Chair

Stuart Mitchell

Emmanuel Ofosu-Appiah has today been appointed Vice Chair of the PRCA’s Race and Ethnicity Equity Board (REEB). Emmanuel joined REEB in January 2021 and currently leads the ethnic men in PR and social mobility work stream. He is a leading voice on the topic of diversity and inclusion in PR and is passionate about creating long-term change to ensure diverse talent can thrive within public relations. Emmanuel is a strong supporter of  REEB’s Ethnicity Pay Gap guide and vocal about increasing the amount of Black men in senior positions in corporate…

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Blackstone Launches Sustainable Resources Credit Platform

Stuart Mitchell

Blackstone has announced the launch of Blackstone Credit’s Sustainable Resources Platform focused on investing in and lending to renewable energy companies and those supporting the energy transition. Blackstone Credit is one of the world’s largest providers of private credit in the energy transition marketplace. This initiative brings together Blackstone Credit’s scale and expertise in these areas with the firm’s ESG and Portfolio Operations capabilities to deliver value by providing new solutions and sources of capital to companies driving the broader energy transition. The Sustainable Resources Credit Platform complements the firm’s…

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New report reveals commercial media usage similarities across generations

Stuart Mitchell

One of the striking findings of the new IPA TouchPoints report Making Sense – The commercial media landscape (4th edition) is the changing nature of the relationship between the media consumption habits of 16-34s and people aged 55+, with data indicating some increases in convergence. This is counter to previous TouchPoints data where there have been significant declines in the correlation between the habits of these two audiences. According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns…

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