Day: 18 March 2022

Ethical Marketing Podcast – 5 – Sian, Stuart and Dr Andrew Lumsden-Groom discuss the crisis management and marketing behind Spotify’s troubles

Stuart Mitchell

This podcast is dedicated to one thing, the way Spotify has handled their comms recently. Sian Conway-Wood, and Stuart Mitchell chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about why Spotify have one what they did, and what we feel they could have done better.  We’d love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get…

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Ethical Marketing Podcast Blog – Spotify: How to lose 24% of your value in one day

Stuart Mitchell

Spotify: How to lose 24% of your value in one day by Dr Andrew Lumsden-Groom Music streaming service Spotify found themselves at the heart of a controversy that’s begun to cost them dearly, after refusing to remove podcast ‘The Joe Rogan Experience’ from the platform after the comedian hosted guests who expressed views about Covid-19 and the vaccine which run against medical advice. Pressure began mounting, and subscribers started cancelling, once musician Neil Young removed his catalogue from the platform, and Joni Mitchell spoke out in his support. But this…

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EU Commission lays down rules for companies to respect human rights and environment in global value chains

Stuart Mitchell

The European Commission has adopted a proposal for a Directive on corporate sustainability due diligence. The proposal aims to foster sustainable and responsible corporate behaviour throughout global value chains. Companies play a key role in building a sustainable economy and society. They will be required to identify and, where necessary, prevent, end or mitigate adverse impacts of their activities on human rights, such as child labour and exploitation of workers, and on the environment, for example pollution and biodiversity loss. For businesses these new rules will bring legal certainty and…

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UN Women and Serviceplan partner to promote gender equality

Stuart Mitchell

UN Women Regional Office for the Arab States and Serviceplan Health & Life are partnering in an innovative campaign to increase awareness on gender equality and women’s empowerment, particularly in the world of work. The campaign proposes a new Arabic character: The “All-Genders Sign” which makes it possible to include everyone and illustrates the importance of including all individuals in how we communicate to design and lead a workplace for success. The use of the “All-Genders Sign” in a series of mock job advertisements highlights that both women and men…

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Starbucks trials new returnable cup program in EMEA

Stuart Mitchell

Starbucks begins the first EMEA pilots of its new returnable cup program – allowing customers to opt for a reusable in the same way they would a single use cup.   Without needing to remember to bring their own cup, customers can ask for their beverage to be served in a reusable cup when ordering at the till. Simply put down a £1 deposit when ordering, which will be fully refunded when the cup is returned. The cups will then be professionally cleaned and sanitised before further reuse. All customers opting…

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