CAP – Advertising zero alcohol products

The ASA/CAP have released a post called:  Advertising zero alcohol products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Definition The alcohol section of the Codes applies to ‘alcoholic drinks’, which are those above 0.5% ABV. Drinks at or below 0.5% are, for the purposes of the Codes, considered to be non-alcoholic. CAP is aware that official government guidance exists on how alcohol content…

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The Advertising Advisory Committee: changing of the guard

The ASA/CAP have released a post called:  The Advertising Advisory Committee: changing of the guard . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The AAC provides independent advice to the Committees of Advertising Practice (CAP) to support their development of the UK Advertising Codes. The AAC advises on behalf of citizens and consumers and its members, who are independent from the advertising industry, participate…

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How one campaign is saving over 100 million plastic bottles every year

Environmental Charity ‘City to Sea‘ marked World Water Day (22nd March) by urging politicians, companies and the public to help reduce plastic pollution by joining their award-winning Refill campaign in an effort to help tackle the billions of single-use plastic water bottles used in the UK every year. The campaign already saves over 100 million plastic bottles a year.  Around 14 billion plastic bottles were estimated to be used in the UK in 2018  Billions of these are plastic water bottles – 7.7 billion it was estimated in 2017   Takeaway…

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Brands unite to show solidarity with Ukraine

Brand Solidarity has been formed to bring brands together to express a chorus of support for all the people of Ukraine. Rarely in history has there been such a brutal attack on an innocent country, and a virtually universal outcry against it. Brands have the power to be a hugely positive force, and many want to demonstrate their solidarity with the Ukrainian people at such a heart-rending and challenging time. Whilst various participating brands may well be doing more, all Brand Solidarity asks of the brands is to display the…

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PRCA Platinum Awards to celebrate crème de la crème of global communications

The Public Relations and Communications Association (PRCA) has introduced a new awards programme to recognise the very highest standards in communications practice from around the world. Entry to the PRCA Platinum Awards will be available exclusively to award-winning agencies, teams and individuals, as well as those who’ve been shortlisted in awards programmes within the past 12 months. A prestigious judging panel comprised of some of the world’s most highly respected practitioners will oversee the Awards to recognise the very best PR teams, agencies, and people from across the world. Who can…

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