Month: March 2022

Endava Aims to Achieve Net Zero Emissions as an Organisation and Through Its Value Chain, Accelerating Its Journey to a Net Positive Impact

Stuart Mitchell

Endava plc, a leading next-generation technology service provider, shared more details about its environmental plans as part of the company’s We Care approach to sustainability. “We care about the world we live in and our focus is on achieving net zero emissions from our organisation and value chain, accelerating our journey to a net positive impact. This will take time and we will approach our environmental disclosures with the utmost integrity. With this in mind we recently signed a commitment letter to Science Based Targets, which sees Endava joining the…

Read More

Colgate-Palmolive Introduces Global Know Your OQ™ Campaign as part of $100 Million 5-Year Oral Health Commitment

Stuart Mitchell

Colgate-Palmolive Company, the worldwide leader in oral care, has announced it is launching a public health initiative to empower people to Know Your OQ™: to understand—and improve—their oral health quotient. Just as people may know their IQ or EQ, which measure cognitive and emotional intelligence, Colgate wants people to know their oral health quotient and understand the links between oral health and overall health and wellbeing. In total, the Company will commit more than $100 million over the next five years to address a global health crisis affecting nearly half…

Read More

PRCA Agency Barometer Report: Client budgets increasing as PR emerges from pandemic

Stuart Mitchell

Half (50%) of client budgets increased last year as the PR agency sector adapted to the pandemic, according to the PRCA’s 2022 Agency Barometer Report. The nationwide report is a measure of the industry’s mood and expectation. This year’s research offers an upbeat assessment of a growing industry emerging from the economic and societal challenges of the recent past. The study revealed that, on average, 63% of income for UK PR agencies was derived from retained clients. Nevertheless, when it came to new business income, 19% of agencies found new funding solely…

Read More

Nielsen Launches Diverse Media Equity Program

Stuart Mitchell

Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies. The comprehensive initiative includes measurement of diverse media historically excluded from investment, funding certification fees of diverse-owned media, as well as the launch of the first ever report on diverse-owned media reach and audience profiles. “Nielsen is investing in diverse-owned media by getting rid of historical barriers in traditional measurement,” said David Kenny, CEO, Nielsen. “Advertisers and the media industry recognize the need to be…

Read More

IOC commits to cutting its greenhouse gas emissions by 50 per cent by 2030

Stuart Mitchell

The announcement was made by IOC President Thomas Bach during the General Assembly of the Association of National Olympic Committees (ANOC), currently taking place in Greece. It was made ahead of the UN Climate Summit (COP26) at the end of October in Glasgow, Great Britain. With this decision, the IOC increases its level of ambition from a previous commitment that set a 45 per cent reduction over the same time period, in line with the Paris Agreement on Climate Change. “The climate crisis is arguably the biggest challenge humanity is facing,” said…

Read More