Day: 18 April 2022

Toolstation and krow Group present The World’s Most Supportive Poster

Stuart Mitchell

Every day two tradespeople working in the construction industry take their own lives, a suicide rate three times higher than the national average.  To raise awareness about a hidden problem, Toolstation and krow Group have created a live text out of home campaign offering tradespeople immediate support to help overcome their worries and support with their mental wellbeing.  The World’s Most Supportive Poster was a winner in Ocean Outdoor’s annual digital creative competition which fosters and supports bold, original ideas in digital out of home (DOOH). Toolstation and krow Group were…

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TotalEnergies Invests in Sustainable Forestry in Southeast Asia

Stuart Mitchell

TotalEnergies announces that it will contribute an amount of $50 million to the “Tropical Asia Forest Fund 2” (TAFF2) managed by New Forests, which aims at investing in certified plantations and native forest conservation projects in various countries across South-East Asia, including Indonesia, Malaysia, Laos, Cambodia, Thailand, and Vietnam.  TotalEnergies’ investment will contribute significantly to the fund’s goal of building a diverse portfolio of six to eight forestry assets for a total investment of $300 million.  The acquisition, development and sustainable management of these forestry assets will also allow TAFF2…

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UNHCR and the European Union launch 360-degree interactive film on Venezuelan displacement in Ecuador

Stuart Mitchell

UNHCR, the UN Refugee Agency, and the European Union launched today an innovative 360-degree interactive film that tells the story of a young woman from Venezuela who fled from her country in search of safety in Ecuador. On the Other Side is a virtual reality film that aims to create empathy among the European and global public about the situation of Venezuelans who have left their country due to insecurity, persecution and widespread shortages of basic goods and services. With more than 6 million refugees and migrants, the exodus from…

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ASA pilot to enhance online transparency

Stuart Mitchell

The ASA/CAP have released a post called: ASA pilot to enhance online transparency. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a world first we are announcing, alongside the largest companies in the digital advertising supply chain, a pilot to extend our role online. Under the title of ‘Intermediary and Platform Principles’, the pilot will explore formalising and bringing more accountability and transparency…

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NatWest and Meta launch package of support for female entrepreneurs

Stuart Mitchell

NatWest and Meta’s partnership offers crucial support to female entrepreneurs and comes soon after the Rose Review’s recent update stating that more help is needed to boost the number of female businesses. NatWest and social technology company, Meta, have launched a partnership to offer financial readiness training and other support to female business owners. This is available to all female entrepreneurs via Meta’s #SheMeansBusiness programme, which also provides digital skills training and opportunities to expand business connections and networks. This builds on NatWest and Meta’s strong track-records on supporting women in business…

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