Day: 26 May 2022

Waitrose launches new Essential Waitrose marketing campaign at the iconic Piccadilly Lights

Stuart Mitchell

In a first for Waitrose, we are showcasing our new Essential Waitrose value campaign, ‘Quality you’d expect at prices you wouldn’t’, at the iconic Piccadilly Lights in London, running from 25 April to 1 May.  The campaign, created by adam&eveDDB and bought by MG OMD, promotes our commitment to offering excellent value for money without compromising on the things that matter most for our customers, such as quality, animal welfare and sustainability.  The Essential Waitrose campaign showcases the breadth of our value range, which now has over 1,000 products. It…

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The Hunger Project calls urgent attention to the “cost of dying crisis”

Stuart Mitchell

This World Hunger Day (28 May), the Ukraine crisis risks tipping up to 1.7 billion people — over one-fifth of humanity — into poverty, destitution and hunger, according to the Global Crisis Response Group on Food, Energy and Finance (GCRG).   With most media attention focused on the UK “cost of living crisis”, global charity The Hunger Project wants to call urgent attention to the “cost of dying crisis” rapidly emerging globally. Months of warnings about a global hunger pandemic, have largely been ignored. This comes at a time when…

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Tetra Pak partners with leading beverage brands to launch the world’s first tethered caps on carton packages

Stuart Mitchell

Joining forces with leading beverage producers, Tetra Pak is launching tethered caps on carton packages. Marking a significant milestone in the company’s long-term work on design for recycling, five new tethered cap solutions are currently being introduced across Ireland, the Baltics , Spain and Germany in different product categories – a market first for these geographies. As part of a wider programme, this development paves the way for Europe-based customers to stay ahead of schedule and meet the Single Use Plastics (SUP) Directive coming into force by 2024. Julia Luscher,…

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Pepsico Adds 16 New Organizations To The “Team Of Champions” In Second Year Of $1 Million Commitment To Improve Access To Soccer In Underserved Communities

Stuart Mitchell

PepsiCo, Inc. has announced that it has added 16 new organizations to this year’s “Team of Champions,” a national purpose platform that improves access to soccer in underserved communities, including Black and Hispanic youth, across the U.S. The $1 million commitment over three years makes actionable investments on and off the field, including helping the teams with apparel and equipment costs, field access, mentoring, coaching and education, and fan experiences. In its second year, in addition to expanding its reach to more communities, “Team of Champions” will focus on recruiting more…

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As 2022 proxy season begins, record numbers of climate resolutions and agreements bode well for action

Stuart Mitchell

Heralding what is shaping up to be an historic proxy season for climate action, investors have filed a record 215 climate-related shareholder resolutions this year, according to tracking by the sustainability nonprofit Ceres. Of these proposals, shareholders have already negotiated agreements on 103 of them, with companies committing to take actions sought in exchange for withdrawal.  After a year of dramatic climate news — including a record $145 billion in U.S. climate and weather-related damages, the International Energy Agency calling for no new fossil fuel development if we hope to limit…

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