Day: 12 June 2022

UK public’s generous response to DEC’s Ukraine appeal sets new GUINNESS WORLD RECORDS title

Stuart Mitchell

Guinness World Records and the Disasters Emergency Committee (DEC) has announced a new Guinness World Records title has been set for the most money raised by an online campaign in one week. Following the incredibly generous support from the British public a staggering £61,997,547 was donated online to the DEC Ukraine Humanitarian appeal between 3-10 March 2022.   This is the second time the DEC has achieved a Guinness World Records title. In 2004, following the Boxing Day Tsunami (Indian Ocean Tsunami), the DEC was awarded a record for the most…

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Millennials And Gen X Donors Are keen to leave a Legacy Gift in their Will

Stuart Mitchell

Nearly half of Millennials and Gen X consumers are currently considering leaving a legacy gift to charity in their will, according to new research from WPNC. The integrated marketing agency’s study – Lifelong Legacy: The Value of Will Donations from Millennials and Gen X, published today – reveals 44% of people in these age groups have already given thought to donating through their will. Given that the poll also shows 87% of Millennials and 70% of Gen X haven’t yet written a will, this represents a huge opportunity for charities…

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Digital wallet donations are the fastest growing charity payment choice

Stuart Mitchell

The goDonate Online Donations Report 2022 reveals donors’ use of digital wallets – including PayPal, Apple Pay and Google Pay – has significantly increased year-on-year. Digital wallets now account for a fifth of monthly online donation payments, and nearly half (43%) of all one-off donations made online. Meanwhile, the goDonate study of donor activity, based on analysis of online donations totalling more than £30m, also found the average one-off donation value increased by 7% in the past year to £51.97. Digital wallet donations on the rise Segmenting analysed donations by…

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SHEBA Is On The Search For A Hope Ambassador To Play A Vital Role In Coral Reef Restoration In The Maldives

Stuart Mitchell

Leading cat-food brand SHEBA® has announced a unique opportunity to become the SHEBA® Hope Ambassador, participating in the world’s largest global coral reef restoration programme, located at its new restoration site in the Maldives on the island of Fulhadhoo. Applicants do not need any formal experience, but having a passion for the environment, strong swimming ability and a knack for storytelling are a must. This once-in-a-lifetime opportunity will see one lucky UK applicant partnered with a Maldivian Hope Ambassador to join the HOPE GROWS movement and experience the journey of…

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CAP – Do you copy? Some tips on avoiding harmful emulation in ads

Stuart Mitchell

The ASA/CAP have released a post called: Do you copy? Some tips on avoiding harmful emulation in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated.  Here we look to some ASA rulings to illustrate the rules in action. Marketers…

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