Global ‘cancel culture’ putting UK marketing exports at risk warns CIM

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of UK marketers (67%) are limiting their work to campaigns for British audiences and many fear offending other cultures. As a result, the industry risks undermining annual international sales of marketing worth £11.7bn.  The survey, which explores the views of 500 UK in-house and agency marketing professionals, finds that three fifths (60%) believe global marketing campaigns are challenging because of the need to be ‘politically correct’. Two fifths (41%) fear being victims of ‘cancel culture’ – a…

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ASA – Measuring exposure: a research perspective

The ASA/CAP have released a post called:  Measuring exposure: a research perspective. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. By ensuring alcohol, gambling and other age-restricted ads can only be targeted to audiences predominantly made up of adults, our rules limit children’s exposure to these ads. But how can we tell how many of them children are seeing? This article considers that question…

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Annual door drops volume, spend and engagement rise

The Data & Marketing Association (DMA) and JICMAIL can reveal the latest insights into the door drop industry in the ‘Door Drop Report 2022’. A new partnership with JICMAIL has merged the DMA’s industry data with the industry-standard audience measurement for the first time. The result is a new structure and even more insights, offering the most accurate and detailed picture of the UK door drop market available – with a greater understanding into contributing factors behind annual volumes. According to the latest data, both spend on door drops and…

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Volvo Cars raises EUR 500m for electrification through new green bond

Volvo Cars has successfully placed its second green bond to raise EUR 500m from a diverse set of global investors. The bond was oversubscribed three-times, despite challenging global market conditions. All proceeds are earmarked for funding and accelerating the company’s transformation towards becoming a fully electric carmaker by 2030 and becoming climate neutral and circular by 2040. Over two thirds of the proceeds will fund the research and development of electric powertrains for next generation pure electric Volvo cars as well as related new platform technology, while the rest will…

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UN Women Executive Board to convene annual session 2022

The UN Women Executive Board will convene for its annual session from Tuesday 21 to Wednesday 22 June 2022 in person at United Nations’ Headquarters in New York. UN Women Executive Board to convene annual session 2022 The President of the Executive Board, Rabab Fatima, Ambassador and Permanent Representative of Bangladesh to the United Nations, will open the Session on 21 June at 10 a.m. EDT. Followed by the UN Women Executive Director, Sima Bahous, who will deliver her opening remarks. Over the two days, the Executive Board will consider reports of…

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