Day: 23 July 2022

Waitrose announces packaging change to raise awareness of bowel cancer

Stuart Mitchell

Waitrose has announced it will be updating packaging and information available to customers in order to raise awareness of bowel cancer symptoms.  Bowel Cancer UK’s #GetOnARoll campaign is calling on all supermarkets across the country to put bowel cancer symptoms on their own brand loo roll – where people need to see them most. We will be taking the following steps: Introducing information on bowel cancer symptoms on our Waitrose own label toilet roll packaging  Point of sale information for customers on bowel cancer symptoms to raise awareness, ahead of…

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New films from Love Has No Labels Inspire Acts of Love that Address Bias, Hate and Discrimination

Stuart Mitchell

Premiering last month at the Cannes Lions International Festival of Creativity, the Ad Council and R/GA launched a series of powerful new films from the iconic Love Has No Labels campaign using real stories to showcase how acts of love can drive inclusion, equity and justice. Building on the campaign’s longstanding effort to address bias, hate, and discrimination, the “Love Lives On” films show how individuals acted with love following instances of hate and injustice, including the murder of George Floyd, alarming rise in violence and harassment toward the Asian…

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Ralph Lauren Deepens Commitment to Timelessness in 2022 Global Citizenship & Sustainability Report

Stuart Mitchell

Ralph Lauren Corporation has published its 2022 Global Citizenship & Sustainability Report, outlining the Company’s progress across its environmental, social and governance (ESG) commitments. The new Report further details Ralph Lauren’s evolved Timeless by Design approach to ensure its philosophy of timelessness is embedded from inspiration through to products’ every use and reuse across generations. “Ralph’s embrace of timelessness has kept our designs and, ultimately, our business resilient and relevant for more than 50 years,” said Patrice Louvet, President & Chief Executive Officer, Ralph Lauren Corporation. “Embedding this philosophy across…

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Dow Leads the Way to More Sustainable Footwear With ENGAGE™ REN Plant-Based High Performing Polyolefin Elastomers

Stuart Mitchell

Dow has announced the launch of ENGAGE™ REN, an innovative and more sustainable brand extension to the ENGAGE™ range of high-performing polyolefin elastomers (POEs). The new brand enabled by Dow’s ECOLIBRIUM technology, will help the footwear industry to unlock a lower carbon footprint and develop more sustainable products which offer the same high-performance results. Some of the key benefits that ENGAGE™ REN will offer manufacturers in the footwear industry include: Improved foam quality and polymer consistency Better resilience  Lighter foams with equivalent hardness Improved abrasion resistance and durability. When used alongside other recycled…

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CAP – Eyes down for compliant advertising! Bingo ads and the Advertising Codes

Stuart Mitchell

The ASA/CAP have released a post called:  Eyes down for compliant advertising! Bingo ads and the Advertising Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for bingo products will be treated the same as betting products, so will be subject to the ‘Gambling’ section of the Ad Codes. The Codes state that ads must be socially responsible, and should not portray, condone…

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