Day: 3 October 2022

9 out of 10 Consumers Make Direct Link Between Climate Change and Rising Energy Bills Schneider Electric Global Study Finds

Stuart Mitchell

Schneider Electric, has revealed that nearly 9 out of 10 (86 per cent) global consumers believe climate change will lead to rising energy bills and individuals should play a larger role on climate change. Key findings from consumer study include: 7 out of 10 (72 per cent) consumers consider reducing carbon footprints a personal priority Over half (55 per cent) place importance on their homes becoming net zero, yet less than a third (31 per cent) actually believe this is likely to happen. Over half (55 per cent) believe it’s…

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WaterAid launches ultimate cycling elevation challenge

Stuart Mitchell

In partnership with leading tracking app Strava, international charity WaterAid has launched an innovative cycling challenge to help communities whose access to clean water has been affected by climate change.  Unlike most existing challenges which are distance-based, CLIMB-IT is is the first charity-led cycling elevation challenge where participants will endeavour to climb the height of Mount Kilimanjaro, wherever and whenever they want.   The goal is to climb the equivalent of 5,895m between the 1st and 31st October, and by doing so, raise funds for WaterAid and those most vulnerable to…

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Extension of B Corp Certification Moratorium for Entities Operating in Russia and Belarus

Stuart Mitchell

Recognizing the ongoing conflict in the region and the continued complex questions that it raises for evaluating businesses’ responses, B Lab’s Board of Directors has approved the extension of the moratorium on new B Corp Certifications for companies operating in Russia and Belarus until 2023. In 2023, it is expected that more detailed standards will be developed that all B Corps will be required to meet in response to the conflict.   In March 2022, B Lab imposed a moratorium on certifying companies operating in Russia and Belarus. During the moratorium…

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BEI announces new Chair and Vice-Chair

Stuart Mitchell

The University of Cambridge Institute for Sustainability Leadership’s Banking Environment Initiative (BEI) has announced ABN AMRO Global Head of Group Sustainability Richard Kooloos as its new Chair and former Bank of England Senior Advisor Michael Sheren as Vice-Chair.  The new appointments reflect Richard’s and Michael’s deep sector knowledge as well as their passion for driving progress on sustainability in the finance arena.  Their skills and experience will support the BEI’s goals of supporting decarbonisation of the global economy, protection and restoration of nature, and building inclusive and resilient societies.    The…

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WARC reveals insights from the 2022 Cannes Lions Creative Effectiveness winners 

Stuart Mitchell

WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions, which celebrate the measurable impact of creativity. On the importance of rewarding creative effectiveness, this year’s jury president Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard, commented: “Marketing as a discipline is living an existential crisis: it’s losing its credibility, its gravitas, its stature. CEOs and CFOs are perceiving marketing to be fluffy; they have very little confidence in their marketing teams…

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