Day: 3 November 2022

Benenden Health teams up with Channel 4 to encourage Brits to check-in on their health

Stuart Mitchell

Channel 4 has revealed Time For A Check-in, an exclusive creative partnership with not-for-profit Yorkshire-based healthcare provider Benenden Health and MediaCom North to encourage the nation to talk more openly about their health. Channel 4 talent including AJ Odudu, Davina McCall, Roman Kemp, Judi Love, Alex Brooker and Rylan Clarke will star in a 10-month, multiplatform creative campaign which launches on Tuesday 27th September with a TV ad during the much-anticipated return of The Great British Bake Off.  The creative campaign marks the first TV partnership for Benenden Health which…

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CAP – Cracking the (QR) code

Stuart Mitchell

The ASA/CAP have released a post called: Cracking the (QR) code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The pandemic saw QR codes in widespread use as smartphone-linked technology like ‘track and trace’ helped in the fight against COVID-19. Although QR codes have been with us for many years, their use had never been so widespread in daily life. It’s only natural that…

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Aii Announces The PVH Foundation as the Newest Lead Funder to the $250M Fashion Climate Fund

Stuart Mitchell

Apparel Impact Institute (Aii), the nonprofit organization dedicated to mobilizing climate action in fashion, today announced that The PVH Foundation is joining the catalytic $250M Fashion Climate Fund as a lead funder. This advances the Fund’s aim to drive industry-wide convergence to modernize the fashion industry supply chain and meet the industry’s ambition to halve carbon emissions by 2030. The PVH Foundation, which leads the global philanthropic efforts of PVH Corp. (NYSE: PVH), is the newest addition to the Fashion Climate Fund. PVH, which owns iconic brands such as Tommy Hilfiger…

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Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows

Stuart Mitchell

New WFA research has found that while CMOs are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take. The vast majority of CMOs (92%) at multinational companies are prioritising an ethical approach to their use of data, but half (50%) do not know what this means when it comes to the processes and practices they need to apply both internally and across their marketing supply chains. And…

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Young creatives see designs brought to life on Nescafé Azera tins

Stuart Mitchell

Five young creatives have seen their coffee tin designs brought to life after taking part in Nescafé Azera’s By Design Campaign in partnership with The Prince’s Trust. The five winners’ packaging designs will be seen on supermarket aisles nationwide, and each winner will also receive a cash prize to help kickstart their creative careers. Now in its second year, the competition is a way to champion young, creative minds, give budding artists a unique platform and support the brilliant work that The Prince’s Trust carries out with disadvantaged young people…

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