Day: 8 December 2022

Berry’s New Black Solution Makes Recycling Possible

Stuart Mitchell

Berry has provided a more sustainable solution for the packaging of Norwegian ice cream producer Diplom-Is’s Royal brand by replacing the company’s previous carbon black colour containers with new non-carbon black versions. This has made it possible to recycle the ice cream containers. Contrary to traditional carbon black, new non-carbon black plastic packaging is detectable by the Near Infra-Red (NIR) scanners used for waste sorting processes. This means that the containers can be identified for recycling purposes. Berry uses a special high-quality non-carbon black masterbatch with special pigments to improve…

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New finance brings solar farm into full community ownership

Stuart Mitchell

Triodos Bank UK has provided £3 million of new senior debt which, alongside over £500,000 from a community bond offer, will help bring a solar farm in Shropshire into 100% community ownership. Located on the outskirts of Sheriffhales village, the 3.2MW solar farm has the capacity to generate 984,000 kWh of renewable electricity – enough to power 825 homes each year. It is owned by Sheriffhales Community Energy, a not-for-profit community benefit society governed by local volunteer directors, which has been set up to generate income for the parish. The…

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CAP – Body image in advertising – an interim statement

Stuart Mitchell

The ASA/CAP have released a post called:  Body image in advertising – an interim statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing an interim statement following their call for evidence on body image issues in advertising, which closed in January 2022. The open call for evidence was published to assist us in seeking an up-to-date understanding of the…

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World’s leading food & farming businesses launch action plan to scale regenerative farming, warning speed of progress ‘must triple’ to tackle the impacts of climate change

Stuart Mitchell

A group of the world’s largest and most influential agribusiness companies and organisations has recently launched an action plan to scale regenerative farming globally to tackle the impacts of climate change and biodiversity loss. The Agribusiness Task Force, part of the Sustainable Markets Initiative (SMI), have released its action plan focused on how to scale regenerative farming – an approach which aims to cut carbon emissions whilst seeking to promote and improve soil health and biodiversity. The report — produced by the 12-strong cross-industry Task Force – highlights an urgent…

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Arthritis Foundation selects Mower to lead integrated marketing communications for 2023 “We Journey Together” awareness campaign

Stuart Mitchell

The Arthritis Foundation has selected marketing, advertising and public relations agency Mower to lead the non-profit’s 2023 awareness campaign, “We Journey Together.” The campaign will require a multi-pronged effort, including in-depth market research, brand strategy, creative development, media planning and buying, and public relations, cumulatively designed to increase recognition and visibility for those who have arthritis and those indirectly affected by the disease and its related conditions, ultimately helping improve quality of life. Mower’s award-winning health care practice, with specialists across advertising, marketing and PR disciplines, are working to support…

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