Day: 14 January 2023

PRCA publishes paper tackling data literacy in public relations

Stuart Mitchell

The Public Relations and Communications Association’s (PRCA) Innovation Forum has published a new paper showcasing the opportunities for public relations practitioners to harness data to plan, measure and demonstrate their value. Data Literacy in Public Relations – a series of essays from 11 leading practitioners – aims to elevate understanding of best practice in the use of data in public relations. The essays explore how data informs strategy, decision making, creativity, execution, and measurement. The paper explains how insights can be developed from data and used as a foundation for…

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UK agencies react in horror to Keurig Dr Pepper 360-day payment terms

Stuart Mitchell

Global consumer products giant Keurig Dr Pepper is currently running a PR agency search in the United States, where part of the ask is for agencies tendering to accept 360-day payment terms. Those that cannot are being offered the option of financing, at their own cost, through Atlanta based, Prime Revenue. In hearing this astounding ask, Voxcomm member Paul Bainsfair, Director General of the IPA said: “When I first heard this story, I thought it was fake news. But sadly it is not which just demonstrates to me, and to others…

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AGCO Agriculture Foundation to help FareShare secure enough food for a million meals in two years

Stuart Mitchell

The AGCO Agriculture Foundation (AAF), a private foundation with the vision to prevent and relieve hunger through sustainable agricultural development, announced a USD 300,000 grant to FareShare to ensure surplus food reaches vulnerable communities in the United Kingdom while tackling food waste. The two-year partnership is expected to help FareShare secure 475 tonnes of surplus food and redistribute more than one million meals. The project will assist in supporting the award-winning Surplus with Purpose Fund, which covers the cost for farmers to harvest and divert food that would have otherwise…

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Back to Brand & Heart – The CMO Barometer 2023

Stuart Mitchell

The Serviceplan Group’s CMO Barometer offers exclusive insights into the visions projected by international brand managers for 2023. In 2023, CMOs will be ‘humanising’ their day-to-day work in marketing. This is demonstrated by current responses from the CMO Barometer: an annual international study by the Serviceplan Group, where over 450 Chief Marketing Officers from the most prominent companies make specific assessments of marketing trends and exclusively share their expectations for the coming year. The past few months have shown that the only certainty is uncertainty. It influences brands, advertising, and…

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Burberry receives SBTi approval for net-zero emissions target

Stuart Mitchell

Burberry is the first luxury fashion brand and one of the first companies globally to receive approval from the Science Based Targets initiative (SBTi) for its net-zero emissions target.   This validation confirms that the goals Burberry has set to reach net-zero emissions by 2040 are based on the latest climate science and meet the urgent need to keep warming to 1.5°C in line with the Paris Agreement. Burberry’s net-zero target is underpinned by a series of commitments across scope 1, 2 and 3 emissions. In the near term, we…

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