The Campaign Against Antisemitism has launched Britain’s first-ever national out of home (OOH) ad campaign seeking the public’s support against antisemitism after the most recent Home Office figures showed that Jews are 500% more likely to suffer hate crime than any other faith group per capita. The campaign was created by the Campaign Against Antisemitism and Manchester based agency One Day. Media space was donated by Ocean. Running for two weeks, and including Holocaust Memorial Day on January 27, striking portraits of people from the British Jewish community are appearing in prominent…
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Fairtrade announces Cocoa Standard update expanding requirements on human rights and deforestation
In an effort to deepen its impact for farmers and strengthen sustainable supply chains around the world, Fairtrade has updated its Cocoa Standard with a reinforced focus on human rights, the fight against deforestation, traceability, and living incomes, the social justice organization today confirmed. The update, which was approved by the Fairtrade Standards Committee and is the result of a rigorous consultation process, combines specific sustainability priorities with progress on living incomes and support for producers. In addition, it aims to strike a balance between robust mandates, regional priorities, and…
Read MoreKellogg empowers blind consumers in U.S. with NaviLens technology on packaging
Kellogg Company is changing the way the almost 12 million adults in the U.S. who are blind or have low vision* perform daily tasks, such as navigating a grocery store aisle or choosing one’s cereal at breakfast. To help create a place at the table, Kellogg is incorporating innovative NaviLens technology into the packaging of four of its iconic cereal brands: Kellogg’s Corn Flakes®, Special K Original®, Rice Krispies® and Crispix®. The front and side of these cereal boxes will now feature a NaviLens optical smart code comprising high-contrast colorful squares on…
Read MoreCalifornia Scoping Plan is a vital blueprint for building a more just and equitable net-zero emissions economy says Ceres
Ceres joins major U.S. companies in welcoming the California Air Resource Board’s adoption of its 2022 Climate Change Scoping Plan, praising it as an essential blueprint to keep California on track toward a more just and equitable, net zero emissions economy. “We commend California for acting today to adopt a plan that will achieve the state’s ambitious climate targets,” said Alli Gold Roberts, senior director, state policy, at Ceres. “California has long been a climate leader, but now is not the time to rest on its laurels. Given the…
Read MoreThe Ad Council and Meta Encourage Parents to ‘Drop The F*Bomb’ With Their Kids in New Campaign to Address the Fentanyl Crisis
The Ad Council, in the latest phase of its coordinated public awareness effort tackling the overdose crisis facing America, today announced a parent-focused campaign in partnership with Meta. Emphasizing the prevalence and dangers of fentanyl, the campaign, Drop the F*Bomb, mobilizes and equips parents and caregivers to initiate candid discussions with their teen and young adult children about the drug. Drug overdose-related deaths have skyrocketed in recent years, with 2021 seeing a 52 percent increase over the period two years prior. The rise in deaths is largely due to the…
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