Month: April 2023

Nominations Open For The 12th Abilitynet Tech4good Awards 2023

Stuart Mitchell

Nominations for the Tech4Good Awards 2023 are now open. Created by UK disability tech charity AbilityNet in 2011, these inspiring awards celebrate people and organisations using tech to make the digital world a better place. Having recognised over a hundred amazing winners, the Tech4Good Awards return with exciting new categories and a brand-new panel of judges to be revealed soon. The awards are organised by AbilityNet and Attendable and are open to businesses, charities, government bodies and individuals from around the world. Previous winners include what3words, the app that gives…

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Cannes Lions honours AB InBev with 2023 Creative Marketer of the Year

Stuart Mitchell

Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for a second year in a row. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions. AB InBev is the first brand in the Festival’s history to be honoured with the award for two consecutive years after embedding creativity at the heart of their business. Simon…

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TikTok’s global advertising revenue to reach $15.2bn in 2023 defying a digital ad market slowdown

Stuart Mitchell

TikTok, the Chinese ByteDance-owned video sharing app, has become an integral digital and popular platform for brands, especially in the pursuit of reaching younger audiences. According to the Future of Media report, part of WARC’s Marketer’s Toolkit survey, 75% of marketers plan to increase their ad spend on TikTok this year.  In this first of a new series of reports published today, Platform Insights by WARC Media takes a closer look at TikTok to provide an overview of the key data points that advertisers need to know about, spanning investment,…

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Government should put money where its mouth is on recycling – Ecoveritas

Stuart Mitchell

As the world marked Global Recycling Day last month, environmental compliance data specialist Ecoveritas is calling for clarity on the destination of hundreds of millions pounds raised from the UK Plastic Packaging Tax (PPT).  With the first anniversary of the Treasury-led PPT being introduced approaching, HMRC is moving quickly to begin audits – with many predicting that the PPT rate will rise shortly.  The government is on target to take £250 million from the PPT after it cost £20 million to administer, but the Treasury says the funds will not…

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ICAS supports second wave of the Global DEI Census

Stuart Mitchell

ICAS is delighted to join and support the Global DEI Census 2023, an initiative that examines the state of diversity, equity, and inclusion in the marketing industry with the goal to identify in which areas change is needed to make the industry more diverse and the advertising industry a better place for everyone. The International Council for Advertising Self-Regulation (ICAS) is delighted to join for the second time the Global DEI Census which is going live today, 15 March, in 34 markets. The main  goal of the census is to…

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