Day: 30 May 2023

AB InBev Builds Innovative Solution Raising Awareness about Radiation Risk

Stuart Mitchell

Arequipa, a city in Peru, experiences some of the highest levels of radiation in the world due to various geographical factors.  To address this, Arequipeña, (AB InBev’s regional beer in Peru), and VMLY&R Peru collaborated to create the Arequipeña Bottle Tiles. The initiative used the UV 400 protection of Arequipeña beer bottles to provide protection to the citizens of the region. (UV protection already made in the bottle glass to protect the beer). By transforming the bottles into tiles, they placed them in various locations such as local bus stops, cafes…

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Cannes Lions announces 2023 See It Be It cohort

Stuart Mitchell

Cannes Lions has announced the participants chosen for the 2023 See It Be It female talent acceleration programme. In total 16 female creatives, from 14 countries, have been selected to take part in a unique development experience at the Cannes Lions International Festival of Creativity, in partnership with Verizon, taking place from 19-23 June 2023. The See It Be It talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. The 16 creatives selected…

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The One Club Launches ONE Creator Lab To Address Industry Talent Gap

Stuart Mitchell

The One Club for Creativity, in partnership with TikTok, has taken the next step in helping agencies and brands meet the growing demand for relevant branded content with the launch of ONE Creator Lab, an intensive, nearly cost-free 20-week training program that combines advertising fundamentals with the maker skills and tools needed to bring effective short-form, video-first campaigns to life at the speed of culture. The program bridges the gap between creators and agency creatives, and helps agencies and brands find talent with the soft and hard skills required to…

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Companies’ total UK marketing budget growth hits one-year high

Stuart Mitchell

Companies’ total UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment both domestically and globally. This is according to the Q1 2023 IPA Bellwether Report. The data reveals the net balance of firms registering upward revisions to their marketing budgets in Q1 2023 is +8.2%, considerably higher than the +2.2% recorded in Q4 2022. While 21.1% of firms saw an expansion, 12.9% of firms registered budget cuts and around two-thirds (66.0%) recorded no change in spending. Growth by category in Q1 2023…

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Kimberly-Clark Professional™ Announces My Green Lab Sponsorship

Stuart Mitchell

Kimberly-Clark Professional, a global leader in contamination control solutions for cleanrooms and laboratories, has become a sponsor of the My Green Lab Ambassador Program. My Green Lab is a non-profit organization dedicated to building a global culture of sustainability in science. They are the world leaders in developing internationally recognized sustainability standards for laboratories and laboratory products, bringing sustainability to the community responsible for the world’s life-changing medical and technical innovations. “My Green Lab is a leader in making labs more sustainable,” said Ashley Davis, global sustainability manager, Kimberly-Clark Professional. “This…

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