Day: 27 July 2023

O2 and Serviceplan Bubble create first Brand Book with real Game-Changer DNA

Stuart Mitchell

The new “CAN DO DECODED” brand book by O₂ and Serviceplan Bubble answers the question of what it takes to be a game changer. Bestselling author Benjamin von Stuckrad-Barre interviewed five game-changing personalities who have made an impact on our world, shaped our culture, and transformed their success stories into literary portraits on 388 pages. In the process, it becomes apparent that these personalities are also characterized by a can do mentality that reflects the brand’s attitude and values. The actual DNA of the ‘Game Changers’ was extracted from saliva…

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New Effie UK Report, in partnership with Ipsos, reveals that a crisis can be a catalyst for growth

Stuart Mitchell

Crisis as a catalyst for growth is a key theme for effective campaigns, according to a report released today by Effie UK in partnership with Ipsos.  This report analyses the very best ideas that work from the latest UK Awards Winners alongside some of the finalists from the 2022 Global Best of the Best competition to illustrate wider trends apparent in the home grown winners. Here are the 5 key learnings for creative effectiveness from the report: Be ready for a crisis with a long-term strategyThe report found that winning entries…

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Etihad Airways named Environmental Airline of the Year 2023

Stuart Mitchell

Etihad Airways, the national airline of the UAE, has been named Environmental Airline of the Year 2023 for the second year running in the prestigious Airline Ratings awards. The awards, which acknowledge the best of the aviation industry, and ranks airlines on their innovation, route networks and safety score against a strict assessment criteria, recognised Etihad for its commitment to sustainable aviation through innovation and collaboration, along with its dedication to drive change and results from Abu Dhabi, or the world. As well as being crowned Environmental Airline of the…

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DHL And Mars UK Open London Facility Removing One Million Miles A Year From The Road Through £350m Investment

Stuart Mitchell

DHL and Mars UK have announced the opening of a new state of the art warehousing facility, London Thames Gateway. The opening marks the completion of Mars UK’s new world-class logistics operation, through a £350 million investment and partnership with DHL. The project will reduce Mars UK’s logistics carbon footprint by 7.7% and remove a million miles a year from roads – which is 40 times around the world. The new facility, standing at 42 meters makes it one of the tallest distribution centres in Europe and features 3,700 solar…

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New white paper makes case for JICs’ role in era of data abundance

Stuart Mitchell

A new white paper jointly authored by Barb Chief Executive Justin Sampson and Work Research Managing Partner, Tony Regan ‘Signals in the Noise’, outlines the explosion of digital media over the past 30 years, and why, with over £20bn invested in advertising annually, media accountability and joint industry oversight of audience research in the form of the joint industry currencies (JICs) is so important. Signals in the Noise, which follows a successful event held at the IPA in May, explains how the advertising industry has reached a critical point where…

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