Month: July 2023

AB InBev, McDonald’s, WPP, Ogilvy, Leo Burnett Middle East and Slap Global top the 2022 Global Effie Index

Stuart Mitchell

Effie Worldwide has announced the 2022 Effie Index (effieindex.com), the annual ranking of the companies behind the world’s most effective marketing – with AB InBev, McDonald’s, WPP, Ogilvy, Leo Burnett Middle East, and Slap Global named Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office, and Independent Agency, respectively. AB InBev and McDonald’s topped their rankings for the second year running. The 2022 Effie Index rankings reflect the performance of more than 4300 finalists and winning entries from eligible global, regional and national Effie Awards competitions held around the…

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Major companies and investors push EPA for strong emissions standards to bolster U.S. in global clean vehicle race

Stuart Mitchell

Dozens of major U.S. companies and investors are urging the Environmental Protection Agency to finalize strong multi-pollutant emissions standards for light- and medium-duty vehicles and stringent greenhouse gas emissions for heavy-duty vehicles.   In a letter submitted today to the EPA, 60 leading companies and investors made the case that strong vehicle emission standards are critical to achieve national climate and economic goals. The signatories underscored the growing number of companies committed to transitioning to zero-emission cars, vans, and trucks to reduce their fuel and maintenance costs. They also emphasized the…

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The Ad Council and Feeding America’s new PSA Shows What’s Possible in a World Without Food Insecurity

Stuart Mitchell

Feeding America® and the Ad Council, in partnership with fluent360, today launched a new fully-integrated PSA campaign designed to inspire conversation about and drive passion for the issue of ending hunger in the United States. “The Full Effect” highlights the impact of food on people’s lives and was developed to show when people are fed, futures are nourished, and individuals go from living, to truly thriving. Through short vignettes, the PSA shows the everyday joy of a child receiving a science fair award, and thriving as a working mom, to…

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O2 and Serviceplan Bubble create first Brand Book with real Game-Changer DNA

Stuart Mitchell

The new “CAN DO DECODED” brand book by O₂ and Serviceplan Bubble answers the question of what it takes to be a game changer. Bestselling author Benjamin von Stuckrad-Barre interviewed five game-changing personalities who have made an impact on our world, shaped our culture, and transformed their success stories into literary portraits on 388 pages. In the process, it becomes apparent that these personalities are also characterized by a can do mentality that reflects the brand’s attitude and values. The actual DNA of the ‘Game Changers’ was extracted from saliva…

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New Effie UK Report, in partnership with Ipsos, reveals that a crisis can be a catalyst for growth

Stuart Mitchell

Crisis as a catalyst for growth is a key theme for effective campaigns, according to a report released today by Effie UK in partnership with Ipsos.  This report analyses the very best ideas that work from the latest UK Awards Winners alongside some of the finalists from the 2022 Global Best of the Best competition to illustrate wider trends apparent in the home grown winners. Here are the 5 key learnings for creative effectiveness from the report: Be ready for a crisis with a long-term strategyThe report found that winning entries…

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