Day: 2 August 2023

The Ad Council Launches Creators for Good Ambassador Program with Whalar to Leverage Trusted Messengers on behalf of America’s Most Pressing Social Issues

Stuart Mitchell

The Ad Council, the non-profit organization behind national social impact campaigns, in partnership with global creator commerce agency Whalar, announce the Creators for Good Ambassador Program as part of its premier in-house talent engagement division, Creators for Good. The Creators for Good Ambassador Program is comprised of a selection of trusted influencers who have deep passions for social issues related to areas of focus for the Ad Council including mental health awareness, gun violence prevention, substance use disorders and racial justice. The program applies the Creators for Good Ambassadors’ lived…

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Frito-Lay Extends Sports Access for 50,000 Girls Nationwide

Stuart Mitchell

Frito-Lay North America (Frito-Lay), a North American Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, have announced it is expanding its “All-In with Frito-Lay” initiative through a $400,000 contribution to the Women’s Sports Foundation (WSF), a national non-profit that expands access and opportunities for girls and women in sports so they can play, compete, and lead without barriers.  “Last year, Frito-Lay pledged to increase accessibility in sports and break barriers for young athletes across the country. We’re continuing this legacy…

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Bank of America to join one of the world’s largest sustainable aviation fuel (SAF) programs

Stuart Mitchell

American Express Global Business Travel (Amex GBT), the world’s leading B2B travel platform, and Shell Aviation today announced that Bank of America is the first financial institution to join their sustainable aviation fuel (SAF) program. The program launched in 2022 with 1 million gallons of SAF available for corporate customers – enough to power almost 15,000 business trips from London-to-New York.[1] Operated on the Avelia platform, it is one of the world’s first blockchain-powered digital SAF book-and-claim solutions for business travel. Andrew Crawley, President, American Express Global Business Travel, said:…

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Murphy Cobb Associates Strengthens Commitment to Sustainability with Launch of Production Net Zero in Tandem with Ad Net Zero Partnership

Stuart Mitchell

Murphy Cobb Associates (MCA), the global leader in production investment consultancy, recently announced the launch of its Production Net Zero initiative. This is part of the company’s latest step forward in its sustainability efforts, including an industry-leading commitment to offering a net-zero solution for all clients’ productions by 2025. To bolster this commitment, MCA has also signed a new partnership to support Ad Net Zero, a cross-industry coalition on a mission to reduce the carbon impact of developing, producing and running advertising to real net zero. “The average carbon footprint…

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CAP – The industry panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

The ASA/CAP have released a post called: The industry panels that help the ASA and CAP in their regulatory decision making. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions…

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