Day: 16 August 2023

CAP – Medicines and Medical Devices: Technical changes to CAP and BCAP Code rules

Stuart Mitchell

The ASA/CAP have released a post called: Medicines and Medical Devices: Technical changes to CAP and BCAP Code rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP have published technical amendments to CAP Section 12 and BCAP Section 11 to reflect changes to the regulatory frameworks for medicines and medical devices as a result of the UK’s exit from the EU.  These changes…

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Gipsy Hill Brewery creates offset-free carbon negative pint

Stuart Mitchell

Carbon-conscious beer lovers can enjoy a pint while also helping the environment, after a south London brewery created the world’s first offset-free carbon negative beer. Gipsy Hill Brewery’s new Swell Lager and Trail Pale are brewed using barley grown through regenerative farming, and hops which have been recaptured and reused – meaning each pint removes more greenhouse gases from the atmosphere than it produces. It is the first time that a brewery has produced a carbon-negative beer without using carbon offsetting, a controversial process where businesses reduce the carbon footprint…

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E-commerce fraud is growing fast and financially impacting businesses across the globe, according to new research from Ravelin

Stuart Mitchell

In the last twelve months, merchants have seen a huge leap in online payment fraud (up 59%), account takeover (up 51%), promotion abuse (up 52%), refund abuse (up 53%) and customer fraud / friendly fraud (up 40%). Merchants are now throwing more and more money at the crisis and expanding fraud teams in a bid to mitigate losses.  Three-quarters (75%) of all online merchants say fraud budgets will grow this year (global average figure.) In the UK 62% will be spending more on managing fraud. This rises to 70% in…

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WaterAid launches powerful film highlighting family bonds and the life changing ‘First Cup’ of clean water

Stuart Mitchell

WaterAid has launched a visually striking new campaign highlighting the impact access to clean water has across generations, working closely with a community in Malawi who helped shape the final creative. The 60 second film, titled ‘First Cup’, was shot in Zomba, Malawi. It follows the story of a 10-year-old girl called Lucia as her community are celebrating that they now have reliable access to clean water for the first time. The footage shows Lucia as she runs to hand the first cup of clean water to her grandmother, who…

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Green finance under regulator’s microscope as SMEs lag behind

Stuart Mitchell

The Lending Standards Board (LSB), the self-regulatory body for banks and lenders, is urging financial services firms to feed-in on how its protection Standards for business customers can help drive sustainability in financial services – while providing good outcomes for customers.  The LSB has published a report examining the provision of green finance products for SMEs, finding that while demand for, and interest in, these products is growing, many smaller businesses still face barriers accessing sustainable financial products.  This was reflected in relatively low take up: the LSB identified around…

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