Day: 22 November 2023

PRSA Wins Two Platinum MarCom Awards

Stuart Mitchell

PRSA is honored to announce it is the receipient of two Platinum MarCom Awards, one for its 75th anniversary book, “75 Years of Impact and Influence: People, Places and Moments In Public Relations History” in the Publications/Book/Company History category, and one for its Strategies & Tactics publication in the Association Publications category. Presented by the Association of Marketing and Communications Professionals, the MarCom Awards honor excellence in marketing and communications while recognizing the creativity and hard work of industry professionals. This is the second major award for Strategies & Tactics in 2023; earlier this…

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WaterAid joins the World Bank in calling for closer cooperation and action on unsustainable debt burdens

Stuart Mitchell

WaterAid responds to comments from Ajay Banga, new president of the World Bank, who has urged for faster progress in providing debt relief. Sol Oyuela, Executive Director, Global Policy and Campaigns at WaterAid, said: “The Word Bank’s new president is right to highlight the urgent need for debt relief for poor countries– we need closer and more meaningful cooperation and action on unsustainable debt burdens to ensure progress is not hindered on climate and poverty reduction. “This week new findings also show the UK is 40% below its long-standing pledge to low-income…

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Cargill’s U.S. oil refineries connect all customers to 100% RSPO-certified palm oil

Stuart Mitchell

Reflecting growing consumer and customer demand for more sustainably sourced ingredients, Cargill will be one of the first, large-scale U.S. suppliers to exclusively offer palm oil certified by the Roundtable for Sustainable Palm Oil (RSPO). As of October 2023, the company will no longer offer conventional palm oil in its U.S. portfolio. The decision to solely offer RSPO-certified palm oil from Cargill’s U.S. refineries addresses rising demand from both consumers, who increasingly prioritize sustainability in their purchase decisions, and food manufacturers and retailers, who are working to advance their supply…

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IFC and Sony Partner to Support Growth of Creative Businesses in Africa

Stuart Mitchell

IFC, a member of the World Bank Group, and Sony Group Corporation, recently announced the signing of a cooperation agreement to identify investment opportunities in companies in the creative industries in Africa in order to support new economic opportunities and create jobs. Under this agreement, IFC and Sony will work together to identify investment opportunities with a particular focus on seed and early-stage start-ups. Priority sectors for cooperation will include film, music, animation studios, post-production services, fashion, sports and technology and platforms supporting the creative ecosystem. This partnership leverages Sony’s…

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CAP – Stay strong on ‘strong’ appeal – learnings from the new rule one year on

Stuart Mitchell

The ASA/CAP have released a post called: Stay strong on ‘strong’ appeal – learnings from the new rule one year on. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last October, we brought in tough new rules banning gambling ads from including any content (imagery, themes, and characters) likely to be of strong appeal to under-18s. Since then, the ASA has published numerous rulings…

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