Day: 21 December 2023

Gabrielle Union Joins Clearblue® in Latest Campaign to Turn Up the Volume on Menopause

Stuart Mitchell

Clearblue®, the world’s #1 selling brand in home pregnancy and fertility tests1, has teamed up with actress Gabrielle Union, an active advocate for women’s health, to turn up the volume on the menopause conversation. On the heels of the launch of the brand’s newest innovation, the Menopause Stage Indicator. Gabrielle Union teams up with Clearblue to continue turning up the volume on menopause conversations. “I’m so proud to partner with Clearblue® and join their mission to help women feel educated and empowered as they take on perimenopause and menopause,” said…

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Lifetime cost of plastic 10 times higher for low-income countries than rich ones, revealing crippling inequities in plastics value chain

Stuart Mitchell

A WWF–commissioned report developed by Dalberg warns that the true cost of plastic on the environment, health and economies can be as much as 10 times higher for low-income countries, even though they consume almost three times less plastic per-capita, than high-income ones. The report estimates that the total lifetime costs of a kilogram (2.2.lbs) of plastic is around $150 in low- and middle-income countries, which is eight times the $19/kilogram (2.2 lbs) incurred by high-income countries. When comparing just low-income countries and their wealthier counterparts, the cost differential rises…

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WFA reveals shortlist for Global Marketer of the Year 2023

Stuart Mitchell

WFA has unveiled the shortlist for the 2023 Global Marketer of the Year award, celebrating the work of global marketing leaders from some of the world’s biggest companies. An expert jury of 16 marketing leaders considered a host of eligible names submitted by the industry, with each judge nominating their top contenders to create the shortlist. All will be added to the WFA’s Hall of Fame. Those selected for the 2023 award are: Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal: Under Asmita’s leadership, the company has continued to optimise its internal…

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Lyreco Ireland joins Hey Girls to improve period dignity in workplaces

Stuart Mitchell

Hey Girls’ award-winning products will be available in offices across Ireland thanks to an exciting new partnership with Europe’s leading distributor. Worldwide distributor of office supplies and workplace solutions, Lyreco, has introduced Hey Girls as one of its approved suppliers for customers in both Northern Ireland and the Republic of Ireland. Lyreco Ireland takes great pride in supporting businesses to achieve their green and sustainability goals, with over 3,800 products that meet their Sustainable Selection by Lyreco criteria. Now, Hey Girls’ period products have been added to that list. Lyreco…

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AARP and the Ad Council Launch New PSA Campaign ‘This Is Pretirement’

Stuart Mitchell

According to a new AARP survey, more than 1 in 5 (22%) adults have no retirement savings. Nearly 2 in 3 (64%) are worried that they will not have enough money to last in their later years. Recently, AARP and the Ad Council launched “This Is Pretirement,” a new, fully integrated campaign that encourages those thinking about retirement to plan for their financial future. “Pretirement” refers to the period in people’s lives—typically during their 40s and 50s—when they are closer to retirement than they are to the start of their…

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