Day: 28 December 2023

FEMA’s Ready Campaign Celebrates Its 20th Year, Launches New Ad Campaign with the Ad Council to Urge Older Adults to “Take Control” When It Comes to Emergency Preparedness

Stuart Mitchell

Over the last few years, FEMA has designed campaigns to meet the needs of specific communities, and this year’s Ready campaign focuses on older adults, specifically those with limited financial resources, living with disabilities and those living in rural areas. As part of the FEMA Ready campaign’s goal of empowering all people to take steps to become disaster resilient, FEMA and the Ad Council launched new PSAs today developed specifically for older adults. In the campaign’s 20th year, the new “Take Control” PSAs empower older adults and their caregivers to…

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Atos is awarded a “Platinum” EcoVadis Medal for its commitment to sustainability for 4th year running

Stuart Mitchell

Atos recently announced that it has again been awarded the EcoVadis Platinum Award, for the fourth year running, for its performance in Corporate Social Responsibility (CSR) with the score of 84 points out of 100. Atos therefore confirms its position in the top 1% of companies assessed by EcoVadis in its Industry (Computer programming, consultancy and related activities). EcoVadis evaluates across four categories: Environment, Labour & Human Rights, Ethics and Sustainable Procurement. Atos has achieved excellent results in all four categories, particularly in Environment. After 8 years of having been…

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“The Kids”: PENNY and Serviceplan Amplify Children’s Voices In Seasonal Social Awareness Campaign

Stuart Mitchell

Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences the future of our society. However, those most impacted by these future outcomes – our children – are usually not asked for their opinions or wishes. PENNY’s new campaign ‘The Kids’ sets out to make their voices heard. Through its annual social awareness campaigns, PENNY is committed to amplifying the voices of those who are frequently overlooked. Following the 2022 Cannes Lions Film Craft Grand Prix-winning ‘The Wish’, and highly acclaimed “The Rift”,…

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USAID-funded TRANSFORM project secures additional private sector support for antimicrobial use stewardship principles, now includes over 30% of global broiler production

Stuart Mitchell

Antibiotics used to treat bacterial infections can contribute to antimicrobial resistance (AMR) that spreads amongst human, animal, and plant populations, weakening our ability to prevent and treat future infections. To effectively tackle AMR and reduce its impact on global health security, the USAID-funded Transformational Farm Output Risk Mitigation (TRANSFORM) project is leveraging multisectoral interventions using the One Health approach that recognizes the interdependencies between the health of humans, animals, and the environment. As part of TRANSFORM, the International Poultry Council (IPC) is driving global change within animal agriculture by uniting…

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New compendium launches to help improve poor briefing

Stuart Mitchell

To help improve the global issue of poor briefing, BetterBriefs has partnered with the IPA and The Marketoonist Tom Fishburne to release a new compendium featuring stats-backed satirical cartoons accompanied by punchy industry opinion from Mark Ritson, Peter Field, Daryl Fielding and more. The compendium entitled The issues with briefs and how to make them better, features humorous cartoons by Tom Fishburne that bring to life some of the key issues around marketing briefs. These draw on the core findings from BetterBriefs’ global 2021 study into marketing briefs, such as revealing…

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