Year: 2023

Media budgets are on the rise, finds WFA and Ebiquity annual research

Stuart Mitchell

Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their budgets. A new WFA and Ebiquity study says that 60% of company representatives will increase their global media budgets in 2024 – with 14% saying they will make a significant increase, year on year.   This is a relatively dramatic increase compared to the same time last year, when just 29% of respondents said they expected to increase their annual budget. This budget increase comes despite 74% of respondents either…

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ICO and European Data Protection Supervisor (EDPS) sign Memorandum of Understanding

Stuart Mitchell

The UK Information Commissioner’s Office (ICO) and the European Data Protection Supervisor (EDPS) have signed a Memorandum of Understanding (MoU), which reinforces their common mission to uphold individuals’ data protection and privacy rights, and cooperate internationally to achieve this goal. The MoU builds on the strong collaboration already established in other forums that both authorities mutually participate in, such as the Global Privacy Assembly and the G7 Data Protection Authorities Roundtable. The MoU sets out how the authorities will continue to share experiences and best practices; cooperate on specific projects…

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BHF launches free defibrillator scheme to save lives in communities across the UK

Stuart Mitchell

The BHF are urging communities across the UK to apply for a free lifesaving defibrillator from them, supported by fundraising from their charity partner Royal Mail.  There are 220 defibrillator packages available to communities as part of their Community Defibrillator Fund.  The BHF have said that areas with greatest need will be prioritised – those with high deprivation and limited access to defibrillators.  Communities are invited to apply for their free defibrillator on their website here: https://www.bhf.org.uk/defibfunding  The BHF state on their website:  There are over 30,000 out-of-hospital cardiac arrests…

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OAAA Launches 2024 OBIE Awards Call for Entries

Stuart Mitchell

From strikingly simple creative to cutting-edge executions, the moment has arrived for you to submit your best out of home (OOH) designs for the 2024 OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: showcasing the most innovative and impactful campaigns of the year that signal the future for the OOH industry.  New categories this year: 3D Anamorphic Digital Holographic & Projection Healthcare Murals Local We’ve also launched the inaugural Student OBIE Awards aimed at identifying the next generation of OOH designers.…

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Record £9.5bn to be Spent During Christmas Advertising Season

Stuart Mitchell

Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period. Further research conducted by the Advertising Association for this year’s Christmas advertising season revealed nearly half (48%) of all adults credit Christmas ads with helping to spark gift ideas, while 70% of young adults (25-34) find Christmas ads to be…

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