Day: 27 January 2024

The Ad Council Launches Emerging Media & Technology Committee to Accelerate Impact on America’s Most Pressing Social Issues

Stuart Mitchell

The Ad Council, America’s leading nonprofit leveraging the power of communications to inspire action and accelerate change around the most pressing issues in America, proudly unveiled the formation of its Emerging Media & Technology (EMT) Committee. The committee is comprised of industry leaders at the forefront of media innovation and technology and is poised to help the Ad Council continue to activate within the new frontiers of media and marketing – leveraging technologies like Generative AI, Web3/Blockchain, Immersive 3D Spaces, Spatial Computing and more – to reach audiences in new…

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Serviceplan launches cultural marketing agency

Stuart Mitchell

The global demand for consulting and expertise in the area of cultural marketing is growing rapidly. Serviceplan is strengthening its offering in this area from 1st January 2024 with a separate unit and newly developed data-based brand analysis tool. Serviceplan Culture will be headed by hip-hop content creator and music journalist Niko Backspin as Chief Cultural Officer, former TikTok manager Franziska Gregor as Managing Director, and communications expert Sven Labenz will also take on the role of Managing Director. A high-calibre, diverse Culture Council will offer direct access to the…

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EcoVadis and Leading Mobility & Vehicle Organizations Join Forces to Drive Decarbonization and Positive Impact Through Accelerate Initiative

Stuart Mitchell

EcoVadis, along with leading sector organizations, announced their efforts to rapidly advance the mobility and vehicle industry toward a more sustainable future through the Accelerate Initiative. As founding members of the initiative, General Motors, John Deere, Stellantis, and Tenneco seek to accelerate the adoption of Environmental, Social, and Governance (ESG) topics that are most important to the sector. Members aim to create synergies with their shared value chain partners to drive GHG emissions reductions and address labor & human rights and ethical risks. Powered by the EcoVadis platform, Accelerate members…

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Empathy in marketing isn’t just nice, it’s good for business, new report shows

Stuart Mitchell

Empathy is an underrated and powerful business driver in marketing, according to a new report. The Empathy Gap and How to Bridge It, a new report from marketing effectiveness giant Effie and world-leading research and insights organisation Ipsos, found that marketing that demonstrates and generates a sense of ‘empathy and fitting in’ is also an effective way to drive business. According to the report – the second volume in Effie and Ipsos’ Dynamic Effectiveness series, which began with an exploration of the sales and business value of marketing that promotes equality for…

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IFC And Proparco Join Forces to Strengthen Food Supplies in Several African Countries

Stuart Mitchell

IFC and Proparco recently signed a risk-sharing agreement covering a package of trade finance operations worth a joint USD 200 million. As part of this deal, Proparco will now participate up to 50% in certain GTFP (Guaranteed Trade Finance Program) exposures of IFC, on the African continent. The first phase of this operation is aimed in particular at strengthening food security in a number of countries in Africa. In a second phase, Proparco and IFC will extend their joint action to other regions of the continent. The initiative could ultimately…

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