Month: January 2024

EcoVadis and Leading Mobility & Vehicle Organizations Join Forces to Drive Decarbonization and Positive Impact Through Accelerate Initiative

Stuart Mitchell

EcoVadis, along with leading sector organizations, announced their efforts to rapidly advance the mobility and vehicle industry toward a more sustainable future through the Accelerate Initiative. As founding members of the initiative, General Motors, John Deere, Stellantis, and Tenneco seek to accelerate the adoption of Environmental, Social, and Governance (ESG) topics that are most important to the sector. Members aim to create synergies with their shared value chain partners to drive GHG emissions reductions and address labor & human rights and ethical risks. Powered by the EcoVadis platform, Accelerate members…

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Empathy in marketing isn’t just nice, it’s good for business, new report shows

Stuart Mitchell

Empathy is an underrated and powerful business driver in marketing, according to a new report. The Empathy Gap and How to Bridge It, a new report from marketing effectiveness giant Effie and world-leading research and insights organisation Ipsos, found that marketing that demonstrates and generates a sense of ‘empathy and fitting in’ is also an effective way to drive business. According to the report – the second volume in Effie and Ipsos’ Dynamic Effectiveness series, which began with an exploration of the sales and business value of marketing that promotes equality for…

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IFC And Proparco Join Forces to Strengthen Food Supplies in Several African Countries

Stuart Mitchell

IFC and Proparco recently signed a risk-sharing agreement covering a package of trade finance operations worth a joint USD 200 million. As part of this deal, Proparco will now participate up to 50% in certain GTFP (Guaranteed Trade Finance Program) exposures of IFC, on the African continent. The first phase of this operation is aimed in particular at strengthening food security in a number of countries in Africa. In a second phase, Proparco and IFC will extend their joint action to other regions of the continent. The initiative could ultimately…

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CAP – Cosmetic interventions targeting rules – 12 month review

Stuart Mitchell

The ASA/CAP have released a post called: Cosmetic interventions targeting rules – 12 month review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 25 November 2021, the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) introduced new rules that prohibit cosmetic interventions advertising from being directed at under-18s: CAP Code rule 12.25 12.25 Marketing communications for cosmetic interventions must…

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ICMM publishes new guidance on setting reduction targets on Scope 3 emissions

Stuart Mitchell

ICMM has published guidance to support mining and metals companies to set impactful short-, medium- and long-term targets for reducing their Scope 3 emissions. The Scope 3 Emissions Target Setting Guidance underscores the importance of transparency and engagement with suppliers, customers, investors and regulators in setting targets, to help accelerate emissions reduction throughout the value chain. Scope 3 emissions are a critical area of focus for the mining and metals industry, representing up to 95% of a company’s total emissions, compared to 75% across other sectors[1]. This Guidance defines target-setting…

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