Month: January 2024

ASA – New rules on ads for “less healthy” food and drink products

Stuart Mitchell

The ASA/CAP have released a post called: New rules on ads for “less healthy” food and drink products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re issuing a consultation on the implementation of new rules further limiting food and drink advertising to children on TV, and in on-demand programme services (ODPS) and paid online ad media. In 2022, the UK Government introduced…

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Tetra Pak unveils action-oriented approach towards food systems transformation

Stuart Mitchell

Tetra Pak is launching an integrated approach to drive the transition to more secure, sustainable and resilient food systems, harnessing the company’s leading role in the food processing and packaging industry to effect urgent change. This builds further on the company’s lead in the Global Dairy Processing Task Force, which, as part of the ‘Pathways to Dairy Net Zero’ climate initiative, aims to explore the innovative systems and technologies needed to further drive down greenhouse gas (GHG) emissions in dairy processing. Charles Brand, Executive Vice President for Processing Solutions &…

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Carlsberg India and WaterAid India join forces to recharge water in Mysuru

Stuart Mitchell

Carlsberg India and WaterAid India have launched a three-year water-replenishment program in the water-stressed Nanjangud Block of Mysuru.  The collaborative efforts of Carlsberg and WaterAid are expected to positively impact over 34 thousand individuals across the five Gram Panchayats- Thagadooru, Karya, Devanur, Badanavalu, Nerale.    Recognizing water as the primary ingredient in beer, Carlsberg is committed to a partnership that aims to replenish the same quantity of water it consumes, back to the local communities and the ecosystem. The program addresses critical aspects such as wetland conservation, source sustainability measures, grey…

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The Ad Council Launches Emerging Media & Technology Committee to Accelerate Impact on America’s Most Pressing Social Issues

Stuart Mitchell

The Ad Council, America’s leading nonprofit leveraging the power of communications to inspire action and accelerate change around the most pressing issues in America, proudly unveiled the formation of its Emerging Media & Technology (EMT) Committee. The committee is comprised of industry leaders at the forefront of media innovation and technology and is poised to help the Ad Council continue to activate within the new frontiers of media and marketing – leveraging technologies like Generative AI, Web3/Blockchain, Immersive 3D Spaces, Spatial Computing and more – to reach audiences in new…

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Serviceplan launches cultural marketing agency

Stuart Mitchell

The global demand for consulting and expertise in the area of cultural marketing is growing rapidly. Serviceplan is strengthening its offering in this area from 1st January 2024 with a separate unit and newly developed data-based brand analysis tool. Serviceplan Culture will be headed by hip-hop content creator and music journalist Niko Backspin as Chief Cultural Officer, former TikTok manager Franziska Gregor as Managing Director, and communications expert Sven Labenz will also take on the role of Managing Director. A high-calibre, diverse Culture Council will offer direct access to the…

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