Day: 10 February 2024

CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

Read More

WMO confirms that 2023 smashes global temperature record

Stuart Mitchell

The World Meteorological Organization (WMO) has officially confirmed that 2023 is the warmest year on record, by a huge margin. The annual average global temperature approached 1.5° Celsius above pre-industrial levels – symbolic because the Paris Agreement on climate change aims to limit the long-term temperature increase (averaged over decades rather than an individual year like 2023) to no more than 1.5° Celsius above pre-industrial levels. Six leading international datasets used for monitoring global temperatures and consolidated by WMO show that the annual average global temperature was 1.45 ± 0.12…

Read More

Cargill Wins Two 2024 BIG Innovation Awards

Stuart Mitchell

Cargill has been recognized for its innovation and R&D leadership with two 2024 Business Intelligence Group (BIG) Innovation Awards . The company’s efforts to harness the power of what’s possible to deliver lifechanging solutions that positively impact the world today and for generations to come were awarded in two categories: Agriculture Organization: Awarded to Cargill for developing a culture, products and people who are consistently delivering innovative solutions for their community and customers. Product: Awarded to Cargill and BAR Tech’s WindWings, launched in 2023, whose innovative and sustainable approach has…

Read More

Berry’s Five Pillar Approach Delivers Sustainable Agricultural Films that Remain Fit for Purpose

Stuart Mitchell

The agricultural sector wants to embrace more sustainable silage baling solutions while also maintaining functionality and application efficiencies. Berry Global is helping to achieve this ideal fusion with Silotite® balewrap film, part of the company’s B Circular range. Striving For Sustainable Solutions in an Evolving Landscape Sustainability is amongst the most pressing challenges facing industries around the world. In some cases, sustainability initiatives are led by current and forthcoming statutory requirements, as legislators aim to improve the environmental impact of packaging. Others are commercially driven in response to the demands…

Read More

CAP – Young people and vaping – ensure your ads don’t go up in smoke

Stuart Mitchell

The ASA/CAP have released a post called: Young people and vaping – ensure your ads don’t go up in smoke. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’re a marketer of vaping products, you should know that there are many ‘do’s’ and ‘don’ts’ when it comes to advertising – but creating compliant ads doesn’t have to be a drag.  Read on for…

Read More