Month: February 2024

Jellyfish appointed by Sanofi to power CO₂ measurement alongside Scope3

Stuart Mitchell

Global digital marketing business Jellyfish recently announced a pioneering partnership with global healthcare company Sanofi and supply chain emissions data specialist Scope3, having been appointed by Sanofi to help achieve its ambition of systematically measuring CO₂ emissions in paid media across all markets, and support markets with carbon reduction initiatives. A carbon calculator will cover eight different channels, across 35 countries and all brands within the Sanofi Consumer Healthcare division. Sanofi had success reducing carbon emissions with Scope3 in early 2023 tests and is expanding carbon measurement and reduction with…

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ABAC joins ICAS as new associate member

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) and its members warmly welcomes the ABAC Scheme as associate member.  ABAC, the Alcohol Beverages Advertising Scheme, is a non-profit organization established to promote  responsible marketing of alcohol beverages in Australia. ABAC achieves this through an effective advertising self-regulatory system, and through education and advisory services for the industry. The ABAC Scheme is administered by a Management Committee which, along with government, includes representatives from the industry and advertising. It is funded by the industry via membership levies, direct signatory fees and pre-vetting fees. The ABAC Responsible…

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Barnardo’s Research Aims To End The Misconceptions Surrounding Foster Care

Stuart Mitchell

Research commissioned by the country’s leading children’s charity has revealed that the campaign to recruit new foster carers is being hampered by a number of pre-conceived notions about what it takes to become a foster carer. The YouGov poll, which was commissioned by Barnardo’s, reveals that more than two in five respondents (44 per cent) who would not consider fostering in the next ten years believe their age is a barrier to foster care, even though there is no upper age limit on becoming one. Furthermore, nearly one in five…

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Cannes Lions announces 2024 Jury Presidents and opens for Awards submissions

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced the names of the global experts confirmed to lead the 2024 Juries. Convening in Cannes in June, the Jury Presidents will help benchmark excellence across the world’s very best creative and effective work.  Among the Jury Presidents, Tor Myhren will serve as the Film Lions Jury President – the first time Apple has been represented. GUT’s Anselmo Ramos is confirmed as the Brand Experience & Activation Lions President after a series of historic wins in 2023, and Debbi Vandeven has been…

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TotalEnergies and European Energy Expand their Collaboration to Offshore Wind

Stuart Mitchell

As part of its integrated development in electricity, TotalEnergies has signed a new agreement with European Energy to develop offshore wind projects in three Nordic countries: Denmark, Finland and Sweden. 405 MW of offshore wind power under development in Denmark The agreement entails the acquisition by TotalEnergies of a 85% equity stake in the Jammerland Bugt offshore wind project (240 MW) and a 72.2% equity stake in the Lillebaelt South nearshore wind project (165 MW). Both projects are located in Denmark. Both sites are included in the nine open-door projects…

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