Month: June 2024

New Report Unveils Vital Role of Ethics in Shaping Africa’s PR Landscape

Stuart Mitchell

The Public Relations and Communications Association (PRCA) Africa has published its third annual study, the second in its partnership with the African Public Relations Association (APRA), examining the state of PR and communications practice and ethics in Africa. This collaborative effort underscores PRCA Africa and APRA’s commitment to advancing ethical standards and industry excellence across the African continent. The 2024 research marks a significant milestone with the highest number of responses to date, totalling 365 participants from various African countries. Among the key findings, South Africa emerged as the leading…

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PRCA/CIPR Mental Wellbeing Audit 2023/2024 highlights persistent challenges and trends in PR industry

Stuart Mitchell

There has been in increase in diagnosis of mental health conditions in the PR industry according to new research carried out by the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR). The research – conducted by Opinium – revealed that on average, 91% reported poor mental health in the last 12 months. Meanwhile, the proportion of PR professionals that have been diagnosed with a mental health condition has risen from one in four (25%) to a third (33%). The number of PR professionals who…

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Climate anxiety far higher among ad industry than general public

Stuart Mitchell

Climate anxiety is far higher for those working in the ad industry than the general public, and perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in the ad industry business versus the general public. The research was commissioned by the IPA Media Climate Action Group and carried out in April this year. In total, the survey received responses from 545 IPA advertising agency employees, 1067 adults (general public) aged 16-75 in the UK, plus an additional 475 young adults aged 16-24-years-old.…

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Five exceptional researchers win L’Oréal-UNESCO For Women in Science International Awards 2024

Stuart Mitchell

Every year, the L’Oréal-UNESCO For Women in Science International Awards honour an exceptional woman from each of the five broad regions: Africa and the Arab States; Asia and the Pacific; Europe; Latin America and the Caribbean; and North America. The laureates of this 26th edition have been selected from among 350 candidates worldwide by an independent international jury chaired by Professor Brigitte L. Kieffer, Research Director at the Inserm Research Institute, member of the French Academy of Sciences and past laureate of L’Oréal-UNESCO For Women in Science International Awards.  Through…

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Virgin Media O2 reduces carbon emissions by the equivalent of almost 15,000 UK homes’ annual energy use in 2023

Stuart Mitchell

New figures released recently show that Virgin Media O2 reduced carbon emissions (Scopes 1 and 2) by 23% last year – the equivalent of emissions caused by the annual combined energy usage of 14,883 UK homes. Since launching its sustainability strategy, the Better Connections Plan, in 2022, the company has reduced such emissions by 45% against its 2020 baseline, and is on track to achieve net zero carbon emissions across its operations, products and supply chain by the end of 2040 – 10 years ahead of the UK’s net zero…

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