Day: 18 August 2024

Cedara Launches Out-of-Home (OOH) Measurement Tool For Industry Emissions Transparency

Stuart Mitchell

Cedara, the Carbon Intelligence Platform, recently announced the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and digital OOH using the recently released standards by the Global Alliance for Responsible Media (GARM) and Ad Net Zero, providing media owners, vendors, brands, and agencies with an unparalleled tool to seamlessly measure product-level emissions. Driven by increasing client demand and the advertising industry’s push for comprehensive emissions transparency, the new OOH measurement…

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How messaging can personalise complex customer journeys and drive brand growth

Stuart Mitchell

Creating a more personalised two-way interaction with customers is an increasingly important requirement for brands and can generate a significant advantage for businesses, as customer journeys become more complex. ‘Unlocking the potential of conversations: How Business Messaging drives value throughout the customer lifecycle’ is a new study by WARC in partnership with Meta, distilling recent research into the shopper journey to help brands create a closer, more trusted and valued customer relationship.   Aditya Kishore, Insight Director, WARC, said: “Customer touchpoints have been expanding for several years. While the funnel remains…

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RSPCA animated film goes viral amid busiest period for animal cruelty

Stuart Mitchell

A hard-hitting new RSPCA animated film has been watched tens of thousands of times in just 72 hours – and is now set to hit television screens across the country. The 30-second film has been released as the animal welfare charity launches its ‘No Animal Deserves Cruelty Appeal’ – as the RSPCA is braced to respond to more cruelty this summer than at any other time of the year.  Between June and August last year, the RSPCA took a report about an incident of animal cruelty every five minutes.  The…

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Charity shop sales remain steady following record growth last year

Stuart Mitchell

Charity shop income remained steady at the start of 2024 following record sales last year, research from the Charity Retail Association shows. Like-for-like in-store income grew by 0.8% in January-March 2024 compared to the same period in 2023, whilst the average transaction value increased by 4.2%.  Strong online sales boosted total charity shop income in the face of severe weather and reduced footfall according to the Charity Retail Association’s Quarterly Market Analysis report, with sales through online channels increasing by 14.3% compared to January-March 2023. The charity retail sector faced…

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Sodexo expands Full Circle Farm partnership with new collaboration with The Good Eating Company

Stuart Mitchell

Sodexo’s The Good Eating Company (GEC) is following in the sustainable farming practices footsteps of Sodexo Live! with a new partnership with Full Circle Farms. GEC now has its own one acre plot at the unique farm in West Sussex which contributes to a more sustainable and resilient food system. Full Circle Farms offers foodservice providers like GEC and urban restaurants an opportunity to own and grow on their own plot of farmed land. Each plot is allocated a full farming team who work with the chefs to assess the…

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