Month: August 2024

The new DMCC Act and its impact on the Advertising Codes

Stuart Mitchell

In May, the Digital Markets, Communications and Consumers (DMCC) Act 2024 received Royal Assent. Among other things, this legislation revoked the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs).   The ASA system has been monitoring the development of this legislation and is now in the process of making any necessary changes to the Advertising Codes it enforces ahead of the relevant parts of the Act coming into force later this year.   The majority of the existing rules on misleading advertising, which forms most of the ASA’s work, derive from…

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Co-op launches ‘cool’ way to help change lives with ice-cube sales funding clean water projects around the world in partnership with The One Foundation

Stuart Mitchell

Co-op has recently introduced a ‘cool’ way for shoppers to make a difference and help change lives with sales of its own brand ice-cubes now funding clean water projects around the world in partnership with The One Foundation. The convenience retailer has worked with The One Foundation for more than 15 years, donating 3p per litre from sales of Co-op branded water and raising more than £20 million to help change the lives of millions of people around the world – bringing access to safe, clean drinking water for rural…

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UK’s first 100% electric intercity coach service boosts fleet

Stuart Mitchell

Ember, the UK’s first all-electric intercity bus operator, has increased its fleet of zero emission coaches with a £5.6m loan from Triodos Bank UK. The transport start-up launched in 2020 with two coaches operating its first route between Dundee and Edinburgh. Today, Ember’s network also includes services to destinations including Glasgow, Stirling and Kinross. The purchase of an additional 14 coaches will take its total fleet to 38 vehicles, helping provide more passenger trips every week and scale its route network further.  As well as expanding its routes, the company…

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CAP – Smoothing out the wrinkles of advertising Botox

Stuart Mitchell

The ASA/CAP have released a post called: Smoothing out the wrinkles of advertising Botox. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Botulinum toxin, such as Botox and other brands (including Vistabel, Dysport, Bocouture and Azzalure, etc.) is a prescription only medicine and that means it can’t be advertised to the public in any media. The ASA has investigated several complaints about the direct…

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Kingfisher announces further progress with emissions reduction and wider responsible business commitments

Stuart Mitchell

Kingfisher plc, the international home improvement company, has today announced further progress against its responsible business commitments.   Kingfisher’s responsible business strategy focuses on four priorities where the company can use its scale and influence to bring about positive change: becoming a more inclusive company, helping to tackle climate change and moving towards becoming Forest Positive; helping to make greener and healthier homes more affordable; and striving for better homes for everyone in our communities. In its latest Responsible Business report, ‘Better Homes. Better Lives. For Everyone’, published today, the Group updates…

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