Day: 16 September 2024

GroupM and SeenThis avoid over 230 tonnes of carbon emissions in first year of global partnership

Stuart Mitchell

GroupM, WPP’s media investment group, today announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool. The collaboration, which began in 2023, has enabled GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions while improving the performance of display advertising campaigns. In the last year, the global partnership has helped to avoid over 230 tonnes of CO2e emissions[1], the equivalent of charging more than 15 million smartphones. Around 260 GroupM advertisers across 28 markets have benefitted…

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Holidaymakers urged to reduce, reuse or recycle inflatables

Stuart Mitchell

Over half of holiday makers (53%) will throw away their inflatable this year according to a new survey conducted on behalf of Thomas Cook. The online holiday company has joined forces with the Marine Conservation Society, the UK’s leading ocean charity, to urge millions of summer holidaymakers to consider the environment before buying plastic inflatables this year. The new survey reveals that more than a third (37%) of holidaymakers buy inflatables for their trips in the UK and abroad. But fewer than half of those surveyed (47%) said that when…

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Social media and video sharing platforms put on notice over poor children’s privacy practices

Stuart Mitchell

The ICO are calling on 11 social media and video sharing platforms to improve their children’s privacy practices. Where platforms do not comply with the law, they will face enforcement action. This follows our ongoing review of social media platforms (SMPs) and video sharing platforms (VSPs) as part of their Children’s Code Strategy. The Tech Lab reviewed 34 SMPs and VSPs focusing on the process young people go through to sign-up for accounts. Varying levels of adherence to our Children’s code were found, with some platforms not doing enough to…

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PRSSA Partners with EveryLibrary for 2025 Bateman Case Study Competition

Stuart Mitchell

Each year, the Bateman Case Study Competition challenges students to develop and implement a public relation campaign on behalf of an actual client. The competition allows students to increase their knowledge, work as a team, and receive real-world experience in the PR industry. First established as the National Case Study in 1973 and later renamed to honor the late J. Carroll Bateman, APR, more than 75 teams enter the competition each year. The 2025 Bateman Case Study Competition is partnering with EveryLibrary and the EveryLibrary Institute. This year’s competition focuses on positioning…

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Major businesses urge modernised grid to deliver affordable, reliable, clean power to customers in Southeast U.S.

Stuart Mitchell

A dozen major businesses are calling for policymakers across the Southeast U.S. to take action to strengthen the electricity grid to ensure it has the capacity to reliably power the growing regional demand for electricity with affordable, home-grown clean power.  In a joint statement, businesses with major operations in the region made the case for policymakers to upgrade transmission lines, deploy clean energy resources, and improve grid efficiency. The 12 signatories — Akamai Technologies, CommonSpirit Health, DSM, EILEEN FISHER, HASI, New Belgium Brewing, Nestlé, REI Co-op, Rivian, SAS, Sierra Nevada, and Unilever…

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