Month: September 2024

The 2024 LIONS Creativity Rankings are released

Stuart Mitchell

The LIONS Creativity Report, the ultimate global benchmark for impactful creativity, has released its definite rankings recently. Based on performance from Cannes Lions 2024, the report shows benchmarked work of creative excellence, along with the insights and impact of the results it delivered, demonstrating how the world’s most creative businesses are using creativity as a lever for growth and progress. Highlights from the rankings include Coca-Cola taking Creative Brand of the Year for the first time, with its brands receiving 17 Lions. Manolo Arroyo, EVP and Global Chief Marketing Officer,…

Read More

B2B Promise to the Customer campaigns are 3x more likely to grow market share – a new WARC x LinkedIn’s B2B Institute white paper

Stuart Mitchell

WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making a promise to the business customer: Why Customer Promise campaigns are even more effective in B2B than B2C”. This new white paper will help business-to-business (B2B) marketers understand why placing a clear Customer Promise at the heart of their strategy – chiefly a promise that is memorable, deliverable, and valuable – is more likely to bear brand building and commercial rewards. This is the second edition of last year’s report,…

Read More

Greenpeace survey in Arctic deep sea mining area finds deep-diving whales and dolphins

Stuart Mitchell

Greenpeace and a team of whale researchers have travelled to the area that Norway has recently opened for deep sea mining to conduct research on marine mammals that may be affected by the controversial new industry. They discovered high levels of biodiversity close to a seamount in the proposed mining area, including deep-diving and vulnerable whales, and secured both hydro-acoustic and visual data. After just a day’s survey, the scientists identified what seemed to be four different groups of sperm whales in one of the proposed licence areas, near Jan…

Read More

Camden Giving Benefits From Partnership With Watch Company

Stuart Mitchell

London charity Camden Giving is set to benefit from a new corporate partnership that will support their work in the local community raising vital funds and raising their profile with wider audiences. The Camden Watch Company, an independent British brand based in the heart of Camden has teamed up with Camden Giving by creating a limited-edition unisex timepiece with all profits going to the charity’s Future Changemakers Fund.  Inspired by Victorian symbolism, the Camden Giving Limited Edition Watch features an intricate, hand-drawn heart design in the centre of its dial.…

Read More

Aston University and Cranfield University strategic partnership to take flight

Stuart Mitchell

Aston University and Cranfield University have entered a new strategic partnership which will build educational and research opportunities to meet critical national skills shortages and support the widening of participation in higher education. The agreement was signed on 1 August 2024 by Professor Stephen Garrett, Pro Vice Chancellor, and executive dean of the College of Engineering & Physical Sciences and Cranfield University’s deputy Vice-Chancellor – Faculty of Engineering and Applied Sciences, Professor Dame Helen Atkinson DBE FREng. Initially focusing on aeronautical engineering and sustainable engineering, the partnership will see the two institutions work together to…

Read More