Month: September 2024

Global benchmark in marketing effectiveness to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries

Stuart Mitchell

Ascential plc, the specialist events, intelligence and advisory company has entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. Effie will (subject to regulatory approval) join Ascential’s LIONS Division, which champions creative marketing that matters, driving growth through creative, effective marketing. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness globally, hosting the largest, most robust and prestigious marketing effectiveness awards in the world. Effie provides insights from over 125 markets, in addition to tools and training. Ascential will…

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Sodexo applies digital and data-first approach to deliver sustainable asset management at MFT

Stuart Mitchell

Sodexo Health & Care is set to roll out an intelligent and collaborative asset performance management software to make smarter decisions and increase efficiency, sustainability, and cost savings following its success at Manchester University NHS Foundation Trust (MFT).   Sodexo partnered with Xempla to implement the technology at MFT, one of the largest acute NHS Trusts in the country.  Over the last 18 months the system has enabled Sodexo to make significant improvements in the delivery of services at MFT, this includes: reduce energy costs by over £300,000  1million KWh reduction…

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AdGreen Features Virtual Production And Cloud Storage In Its New Carbon Calculator, As It Looks To Address The “Hidden” Emissions Created By Advertising

Stuart Mitchell

The AdGreen offering has undergone a significant transformation, as the company releases a brand new carbon calculator. Despite UK marketing budget growth hitting a decade high, as reported by the IPA, AdGreen is mindful of an increasingly challenging landscape for the global production community. This latest iteration of the calculator has been designed to reduce pressure on production companies and agencies as they incorporate carbon measurement into their roles, by speeding up the information gathering and inputting process. Alongside this, AdGreen is aware of the increasing need for larger organisations…

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Barclays and Channel 5 partner to champion better money management across the UK with Nick Knowles

Stuart Mitchell

Sky Media, the advertising arm of Sky, consumer bank Barclays UK and Channel 5, have announced a brand new and exclusive TV and social media partnership to encourage conversations about money management, featuring broadcaster’s much-loved presenter Nick Knowles. The light-hearted and educational six-part series launches tonight on Channel 5 during Bank Scams: Don’t Get Caught Out at 19:00 and during New: Fresh vs. Frozen: Which is Better at 20:00.  It aims to educate viewers on how to deal with financial challenges using Barclays’ products and services to help make money…

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VSL Labs Leverages GenAI to Bridge Communication Gap for the Deaf and Hard of Hearing (HoH) Community

Stuart Mitchell

VSL Labs recently announced the launch of a new assistive technology based on generative artificial intelligence (GenAI) that provides easier access to information for the deaf and hard of hearing (HoH). Available as a Software-as-a-Service (SaaS) solution, it translates spoken language (voice or text) into generative sign language interpretation. VSL Labs’ technology allows individuals with hearing challenges to use apps, websites, meeting platforms, and videos for various daily interactions. With just a few lines of code, systems and companies can create real-time sign language translation, making the world more inclusive…

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