Day: 26 November 2024

Decrease in greenwashing for first time in six years

Stuart Mitchell

New research from RepRisk, a global leader in ESG data technology, shows a 12% decrease in greenwashing risk globally across all sectors during the year ending in June 2024. This is the first such decrease in six years. RepRisk’s third annual greenwashing report finds this is likely the result of increased regulatory measures and companies engaging in greenhushing out of fear of pushback from stakeholders, especially consumers, investors, and regulators. While the prevalence of incidents has fallen, the number of severe greenwashing cases has increased by 30%, indicating there is…

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IPA announces 2024 Effectiveness Awards winners

Stuart Mitchell

Congratulations to the winners of the 2024 IPA Effectiveness Awards, who were announced during a black-tie gala ceremony at The Peninsula London last month, hosted by comedian and comedy writer Phil Wang. The night’s top prize, the prestigious IPA Effectiveness Awards Grand Prix was won by adam&eveDDB and McCain for highly effective, long-term emotional brand-building activity. Over nine years, the strategy reduced price elasticity by 47%, raised base sales by 44% and delivered £26m of net profit. adam&eveDDB was also named Effectiveness Company of the Year for their haul of…

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New research explores the role of the INGO sector in decolonising economic development

Stuart Mitchell

Bond has published new research that delves into how far the international NGO sector has come in decolonising its work on economic development.   This report, commissioned by Bond and written by economists, Surbhi Kesar (SOAS) and Ingrid Kvangraven (King’s College) provides a historical overview of economic development theory, the role of international NGOs (INGOs), and offers a framework for decolonising economic development by addressing its structural issues. The report finds that while many INGOs have focused on reforming their operations and relationships with communities, they have largely neglected the deeper…

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CAP – Body Image in Advertising – Final Statement

Stuart Mitchell

The ASA/CAP have released a post called: Body Image in Advertising – Final Statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing their final statement on their review on body image in advertising. It sets out their evaluation of the evidence base for the following three policy areas, which CAP and BCAP identified as areas for further enquiry in…

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WRAP calls for an ambitious Global Plastics Treaty

Stuart Mitchell

INC5 is taking place in Busan, Republic of Korea, where 170 countries are locked in debate over the Global Plastics Treaty. The Treaty must agree high ambition and actionable strategies which businesses and governments will follow and monitor.  As an official observer, WRAP is sending a delegation to engage with key parties on the ground and report on its experiences of reducing plastic waste with partners around the world and in the UK. The team are available for comment and interviews throughout the negotiations.  WRAP’s delegation will be joined by…

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