Day: 1 December 2024

Cognito hires new London-based talent in AI, sustainability and broadcast media

Stuart Mitchell

Cognito, the leading independent global communications agency in financial markets, technology, and sustainability today announced new hires to support growth.   The new appointments are based in London and will facilitate the expansion of Cognito’s sustainability and fintech practices, along with specialist broadcast services.   Tom Hunt has been appointed as a Director at Cognito and will be responsible for bolstering the agency’s global insights and analytics proposition for its clients. Additionally, he will be progressing Cognito’s comprehensive AI plans to deliver class-leading consultancy and value. Tom brings 12 years of specialist…

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CAP – Avoid getting caught short: Availability and ads

Stuart Mitchell

The ASA/CAP have released a post called: Avoid getting caught short: Availability and ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads must be prepared with availability in mind to avoid misleading and disappointing consumers, both for general product availability, but also promotions. However, this can be tricky, because there can be a surprise demand for a product after an ad has already…

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The Hershey Company and Its Partners Inaugurate Three Primary Schools in Côte d’Ivoire as Part of Initiative to Expand Access to Education

Stuart Mitchell

The Hershey Company has inaugurated three public primary schools in Côte d’Ivoire, a leading cocoa-producing country. The projects, which include the construction of one new school and renovation of two existing schools, were funded by the company as part of a tripartite agreement with Côte d’Ivoire’s National Oversight Committee for Actions to Fight Child Labor, Trafficking and Exploitation (CNS), chaired by First Lady Dominique Ouattara, and the International Cocoa Initiative (ICI).   Part of Hershey’s ongoing commitment to cocoa-growing communities, the inauguration of the three Côte d’Ivoire schools will help provide…

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In Kind Direct launches Winter Campaign

Stuart Mitchell

91% of charitable organisations report people struggling with basic essentials this winter, claims charity In Kind Direct, which was founded by King Charles and supports over 500,000 people each week.  As the UK braces for another challenging winter, research from charity In Kind Direct reveals that an overwhelming 91% of charitable organisations in their network report that people they support will struggle to afford basic essentials this winter, with 87% specifically highlighting that people will struggle to afford energy costs to stay warm.  Charity In Kind Direct has launched their “Warmth…

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Pro Carton champions the use of fibre-based packaging on Recycle Week

Stuart Mitchell

At recent Recycle Week, Pro Carton highlighted the vital role of fibre-based packaging in creating a more sustainable UK. With the world focused on reducing waste, the packaging industry has a chance to take the lead, and materials like paper and cartonboard are key to this effort. A recent Pro Carton survey shows that 86% of UK consumers feel confident in identifying recyclable packaging. This translates to strong trust in the recyclability of materials like corrugated cardboard (91% confidence) and cartonboard (86% confidence), which demonstrates widespread support for existing collection…

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