Month: December 2024

New Exclusive Data Reveals All-Time High Corporate Social Responsibility Impact in UK

Stuart Mitchell

Benevity Inc., the trusted global corporate social responsibility solution provider, today unveiled new insights into the UK corporate social responsibility (CSR) landscape with data showing UK companies’ commitment to social impact initiatives at an all-time high and increasing at a greater pace than the global average. The findings were showcased at Benevity Forum London, the premier event bringing together purpose-driven companies from the UK and Europe to exchange best practices for impactful volunteering, giving and sustainability programmes.  Benevity’s annual The State of Corporate Purpose report highlights the top CSR, DEI…

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Five takeouts from the predicted media inflation rises

Stuart Mitchell

Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some implications for advertisers. The latest WFA Outlook report highlights a return to a rising inflationary market and that presents challenges that brands need to manage. Every media director will have to work out the right solution for their brands, but five general trends are apparent from the aggregate data provided by our nine agency and consultant partners: Inflation is challenging for media budgets Just as compound interest helps your…

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Advertising Standards Bodies in Latin America Sign the Buenos Aires Declaration to Advance Responsible Advertising

Stuart Mitchell

The Latin American ICAS chapter convened for its second meeting since its establishment in 2023. Held in Buenos Aires on 23 September 2024, this meeting took place alongside the World Federation of Advertisers’ Regional LatAM meetings. Advertising standards bodies, also known as Self-Regulatory Organizations (SROs), from Argentina, Brazil, Chile, Colombia, Paraguay, Uruguay, Spain, and the International Council for Advertising Self-Regulation (ICAS) united to endorse the Buenos Aires Declaration. This significant agreement marks a commitment to furthering responsible advertising practices in the region, with Argentina and Paraguay officially joining ICAS as Observer…

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RepTrak Launches “RepTrak for Industry”

Stuart Mitchell

The RepTrak Company™ announces the launch of RepTrak for Industry, an innovative solution that redefines reputation management by offering tailored insights across multiple industries including: Pharmaceutical, Food and Beverage, Consumer Goods, Energy, Airlines, Financial Services, Automotive, Manufacturing, and more. RepTrak has enhanced their platform to include in-depth industry and market-specific reports that address sector-specific challenges. RepTrak for Industry is the only reputation management solution providing a comprehensive platform, expert recommendations, and actionable, industry-specific data across 30+ industries in 60 countries. “Our RepTrak for Industry solution is a true innovation, transforming…

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ICO intervention into AI recruitment tools leads to better data protection for job seekers

Stuart Mitchell

The ICO have issued a series of recommendations to AI developers and providers to ensure they are better protecting job seekers’ information rights. AI is increasingly being used in the recruitment process to save time and money, helping to source potential candidates, summarise CVs and score applicants. If not developed lawfully, these tools may negatively impact jobseekers who could be unfairly excluded from roles or have their privacy compromised.   The ICO audited several providers and developers of AI tools for recruitment and made almost 300 recommendations, such as ensuring personal…

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