Month: December 2024

Bookshop.org & Independent Alliance join forces for Books That Give charity drive

Stuart Mitchell

Bookshop.org has recently launched the charitable initiative Books That Give, which will see 10% of sales of select Independent Alliance titles donated to newly established charity Bookbanks, which currently provides free books at foodbanks in London and Norfolk, with the future goal of expanding across the UK. Books That Give marks the inaugural collaboration between the online retailer on a mission to support independent bookshops and the Independent Alliance, a community of independent UK publishers also heavily invested in helping indie bookshops thrive in an Amazon dominated market. Launching just…

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B2B creators on the rise with three in five creators set to increase their presence on LinkedIn

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, reveals a surge in creators exploring LinkedIn, with three in five (60%) creators committed to increasing their presence on the platform in the next 12 months. The research, which canvassed the opinions of more than 4,000 consumers and 500 content creators across the US and UK, found that half of creators (49%) had already increased their presence on LinkedIn over the past 12 months. The research attributes the growth in creators on LinkedIn to the strong performance results of B2B…

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Pints, plaques, and protests: Curiosity UnLtd honours Bristol’s civil rights legacy with ‘sit-in’ tribute, Designs4Change and Clear Channel UK

Stuart Mitchell

Curiosity UnLtd, in partnership with Clear Channel, commemorated a pivotal moment in Britain’s civil rights history with a tribute to Paul Stephenson and the 60th anniversary of the 1963 Bristol Bus Boycott. Activists, community leaders, and pioneers of the Boycott gathered at the Bay Horse Pub on 25 October for a mass sit-in, paying homage to Paul Stephenson’s protest of the pub’s discriminatory Colour Bar policy. In 1964, Paul Stephenson OBE, staged a one-person sit-in at the Bay Horse pub to challenge the policy. His arrest and subsequent trial gained…

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Collective of global artists unite to reimagine the United Nations’ Universal Declaration of Human Rights in a series of powerful short films

Stuart Mitchell

A never-before-seen collective of global artists has joined together with positive news platform Smiley News, and refugee charity Choose Love to launch a powerful campaign, ”For our Family Human”,  that will shine a spotlight on the Universal Declaration of Human Rights, in its 75th year. The films will be hosted exclusively on positive news platform Smiley News aligned with its vision to inspire positive change in society and to inspire people to re-imagine the world they want to live in, feel optimistic about the future and empowered to be part…

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Tracksuit research reveals the Seven Deadly Sins of Emotionless Advertising that undermine brand growth

Stuart Mitchell

Tracksuit, the leading brand tracking company for challenger brands, recently released a whitepaper titled “The Emotion Effect: How to Avoid the Seven Deadly Sins of Emotionless Advertising.” The new report that explores the impact of emotionless advertising on brand growth includes collated insights and research from Tracksuit’s platform, Google, IPSOS, and The Institute for Practitioners in Advertising. It concludes that ads that elicit a positive emotional reaction are significantly more effective, with emotional campaigns more likely to increase profitability and significantly reduce customer price sensitivity. Campaigns unlocking the ‘Emotion Effect’…

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