Year: 2024

CAP – Top tips for responsible influencer marketing

Stuart Mitchell

The ASA/CAP have released a post called: Top tips for responsible influencer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There’s nothing wrong with influencers entering commercial relationships with marketers/brands or agencies, but consumers must not be misled.  Usually, when it comes to influencers and creators (e.g. vloggers, bloggers, personalities, celebrities or other content creators online), the general assumption is that a decision…

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Advertising Association publishes inaugural report from AI Taskforce

Stuart Mitchell

The Advertising Association recently launched the first output from its AI Taskforce, a new report called ‘Advertising and AI: Showcasing Applications and Responsible Use’. The Advertising Association’s AI Taskforce was established in September 2023 to develop a cohesive industry approach towards AI, is co-chaired by Google and VCCP, and drawn from the Advertising Association’s wider membership. ‘Advertising and AI: Showcasing Applications and Responsible Use’ takes a wide-ranging look at the issues and practicality of AI adoption within advertising, firstly outlining the AI context and opportunity, as well as the importance of…

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Sodexo is named on Times Top 50 Employers for Gender Equality 2024

Stuart Mitchell

Sodexo UK & Ireland has been listed as one of The Times Top 50 Employers for Gender Equality 2024 for its commitment to making gender equality a priority in the workplace. The Times Top 50 Employers for Gender Equality is the UK’s most highly profiled and well-established list of employers taking clear action in this area as part of their business strategy at all levels. While progress has been made to reduce inequalities in the workplace, they are still prevalent in UK workplaces today, especially in times of economic disruption,…

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Mental health and suicide prevention company creates guide of hope to mark World Suicide Prevention Day

Stuart Mitchell

A Yorkshire-based mental health and suicide prevention Community Interest Company has released a free guide in support of World Suicide Prevention Day on Tuesday 10th September 2024. The guide, produced by HelloHope UK CIC, has been released to help dispel the myths around suicide and provide actionable steps on how to support someone with thoughts of suicide. Launched earlier this year by Leeds-based entrepreneur Ellie MacDonald, HelloHope offers mental health and suicide prevention training for businesses, communities and individuals. HelloHope also campaigns for better awareness and is on a mission…

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Global Superstar J Balvin and Cheetos® team up to Ssupport Latino community and search for next Deja tu Huella™ Ambassador

Stuart Mitchell

After teasing the involvement of a music icon earlier this summer, Cheetos is revealing its partnership with international superstar and entrepreneur J Balvin for this year’s Deja tu Huella campaign. Deja tu Huella, which translates to “Leave your Mark” in English, is a phrase known in Latino culture to celebrate the inspiring work people are doing in their community to uplift generations to come. With this rally cry as inspiration, Cheetos created the Deja tu Huella campaign in 2020 to celebrate those across the country who are leaving a mark…

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