Day: 7 January 2025

Fairtrade programme that supports child labour prevention and remediation takes off

Stuart Mitchell

Fairtrade’s Child Labour and Forced Labour Prevention and Remediation Programme launched in 2023 is beginning to make a meaningful impact on the lives of cocoa farmers and their families. According to the latest report, four small-scale producer organisations – CANN Cooperative, DAVO Cooperative, SOCAMEA Cooperative in Côte d’Ivoire, and ABOCFA Cooperative in Ghana – have received 50 percent of €80,000 in funding awarded to them, and their community building proposals focused on child labour prevention and remediation are becoming a reality. In Côte d’Ivoire, the CANN Cooperative and DAVO Cooperative…

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New benchmarking report finds carbon emissions from the U.S. power sector saw an accelerated downward trend in 2023

Stuart Mitchell

Due to a decline in coal use, the U.S. power sector saw an 8% reduction in carbon emissions in 2023, according to a new analysis of air emissions for the country’s top 100 power producers released recently.   While this decrease is a significant improvement over the marginal reduction of less than 1% in carbon emissions in 2022, 2023 emissions were only 2% lower than 2020 levels due to a surge in natural gas generation.  The analysis titled, Benchmarking Air Emissions of the 100 Largest Electric Power Producers in the…

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TelevisaUnivision Honored with 2024 Catalyst Award by the Ad Council Annual Award Presented at TVB Executive Summit

Stuart Mitchell

TelevisaUnivision has been named the recipient of the 2024 Catalyst Award for their exceptional support of the Ad Council’s social impact campaigns throughout the past year, particularly their contribution to Project Roadblock, an annual Ad Council, TVB and NHTSA partnership designed to reduce alcohol-impaired driving deaths during the holiday season. The Catalyst Award, presented annually by the Ad Council, recognizes communications companies that have made a significant social impact through their media initiatives. In 2023, TelevisaUnivision’s support of Project Roadblock, the annual local broadcast TV campaign aimed at reducing drunk…

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Effie Worldwide Marks 10 Years of Positive Change with Insights from a Decade of Award-Winning Campaigns

Stuart Mitchell

Effie Worldwide is celebrating a significant milestone: ten years of championing campaigns that make a difference. Launched in collaboration with the World Economic Forum, the Positive Change category was designed to influence marketers to drive consumers toward more sustainable choices.  Over the past decade, Effie has honored bold campaigns around the world that have gone beyond traditional marketing to create real social and environmental impact. To mark this ten-year anniversary, Effie Worldwide has released a special retrospective on the Positive Change category winners, offering insights from some of the most…

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CAP – Don’t cross a line that could damage your campaign

Stuart Mitchell

The ASA/CAP have released a post called: Don’t cross a line that could damage your campaign. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a competitive marketplace, there’s a fine line between creatively drawing attention to your product or service and inadvertently causing harm and offence. Ads must not contain anything that is likely to cause serious or widespread offence. Particular care must…

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