Month: February 2025

Sylvera bolsters carbon data capabilities with senior hire and acquires market-leading dataset

Stuart Mitchell

Sylvera, a leading provider of carbon ratings, tools and data, today announces the recent senior hire of Aaron Tam. Tam joins as Product Director to lead Sylvera’s Market Data team and strengthen its data proposition for customers. It comes as Sylvera announces a strategic investment into its data capabilities, with the acquisition of the exclusive rights to a market-leading pricing dataset for the voluntary carbon market. Sylvera already provides extensive project pricing data for clients, including historical pricing trends across vintages through several partnerships with external providers to enable customers…

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RSPCA launches ‘Big Conversation’ as 1/4 consider ditching pets for robots

Stuart Mitchell

More than a quarter of people could be set to add a robot pet to their family – as the RSPCA launches the “biggest ever” conversation on the future of animal welfare in this country. The new poll – which will raise question marks about the future role pets may play in society – comes as the RSPCA today (23 January) launches Animal Futures: The Big Conversation. According to the new survey for the RSPCA, 26% of people would consider getting a robot pet – with millennials (aged 25-34) the most likely at…

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Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?

Stuart Mitchell

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese researchers demonstrated that offline promotional media increase cognitive engagement and consequently promote consumers’ behavioral responses (e.g., coupon redemptions), especially those with low brand attachment. Although offline marketing was associated with high costs, it increased product sales. Thus, marketing teams should recalibrate their views on offline marketing. Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver…

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IPA publishes Agency Census 2024

Stuart Mitchell

The IPA has published its 2024 Agency Census revealing that overall staff numbers within IPA agency membership have increased marginally year-on-year. According to the 2024 IPA Agency Census, now in its 65th year, total employee numbers, within IPA member agencies, as at 1 September 2024, totalled. 26,787, up from 26,630 recorded in 2023. Breaking this overall figure down by agency type, the number of employees in creative and other non-media agencies has increased from an estimated 14,698 in 2023 to 14,775 in 2024, and the number of employees in media…

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CIPR unveils new 2025-2029 strategy

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has launched its new strategy for 2025-2029. Having worked on it with members, the strategy outlines the Institute’s vision to equip PR professionals worldwide to make a positive difference in business and society through chartership, innovation, and inclusion. It is built on four strategic priorities: Chartership & Lifelong Learning, Leading Practice Development, Advocacy, and a Diverse and Collaborative Community. Through these pillars, the Institute will advance its journey towards making PR a predominantly chartered profession, support practitioners in adapting to technological changes including…

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