Month: March 2025

PRSA Clarify Position on DEI for PRSA and PRSSA Members

Stuart Mitchell

The PRSA clarify their position on DEI for their members. At Ethical Markeyting News we are grateful that they have taken this stance where many other have given in. DEI is an essential ppart of ethical marketing, it’s not about promoting people into undeserving positions but is about meaning the positions are open to everyone qualified. Dear PRSA and PRSSA Members, At the Public Relations Society of America (PRSA), our commitment to diversity, equity and inclusion (DEI) is unwavering. In recent years, DEI initiatives have become vastly criticized and often…

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In Latin America, Kellanova’s partnerships are helping to fight hunger and create “Mejores Días”

Stuart Mitchell

Kellanova have reported on their “Mejores Dias” project in Latin America, enclosed is the artivle from their website here. Every day at Kellanova, we’re guided by the promise of a day where people are not only fed, but fulfilled. Our ongoing Kellanova Better Days™ Promise efforts, some of which include partnerships with retailers, volunteerism in our local communities, and support of disaster relief efforts, work to advance sustainable and equitable access to food around the world, so we can create #BetterDays for 4 billion people by the end of 2030.…

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Young London singers join with Malawian choir in new film, supporting WaterAid’s clean water campaign

Stuart Mitchell

More than 50 young singers from London are showing their solidarity with children from the Matamando choir from Chinganji in Malawi by singing one of their songs in an inspiring film to help raise money for WaterAid.   The song, which the Matamando choir regularly perform at church and community events, featured in a film as part of a campaign launched by the charity, called ‘Where there’s water’.   The name of the song is ‘Ndalimbana Nako’, which translates to “I’ve struggled with”, and expresses gratitude for blessings like family,…

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IFC Partners with CRX Markets to Advance Supply Chain Sustainability

Stuart Mitchell

To help improve the sustainability of global supply chains, the International Finance Corporation (IFC), a member of the World Bank Group, has announced a new partnership with CRX Markets, one of Europe’s largest working capital finance platforms. The partnership will draw on CRX Markets’ robust platform to broaden the reach of IFC’s $1 billion Global Trade Supplier Finance (GTSF) Program, which helps buyers extend affordable short-term working capital to their emerging market supplier networks. GTSF helps buyers spark positive change in their supply chains by offering financial discounts to suppliers…

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New IPA guide outlines 10 core provisions to support employees’ mental health and wellbeing

Stuart Mitchell

The IPA has launched a new report showcasing the 10 core ways that companies are supporting the mental health and wellbeing of their people. The guide, Game-changing ideas for people’s wellbeing, is born of IPA President Josh Krichefski’s People First agenda, and draws on the findings of the 100-plus companies that have successfully acquired their IPA People First Promise badge of honour for demonstrating their commitment to their people’s mental health and wellbeing. The ten core principles for supporting employee mental health – common to the People First Promise badge…

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