Day: 9 April 2025

PR Industry’s Best: 2025 Anvil Award Finalists Announced

Stuart Mitchell

For more than 80 years, the Anvil Awards have set the benchmark for excellence in the public relations profession. The awards honor the most innovative and effective strategic communications campaigns and tactics executed by brands, agencies, and organizations. This week, PRSA announced the finalists for the 2025 Silver and Bronze Anvil Awards. This year, PRSA received an impressive 754 submissions across numerous categories, highlighting the ingenuity and commitment to outstanding communication across the industry. After a rigorous peer-review process, 158 finalists have been selected, representing some of the most impactful…

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Media Smart partners with TikTok to launch educational campaign for parents

Stuart Mitchell

Media Smart, the UK advertising and media industry’s education programme, has partnered with TikTok to produce a collection of creator-led videos and resources to help parents, caregivers and teachers feel confident supporting teens’ use of online platforms.   The campaign, first rolling out in the UK before launching in EU territories, sees TikTok content creators invite their audience to a crash course in digital creation, advertising content and online safety. Media Smart worked with youth creative agency, Livity, to develop the creative alongside young people and parents from concept to delivery. …

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Samaritans awarded new BSI safeguarding standard PAS5222

Stuart Mitchell

Samaritans awarded ‘Safeguarding Children in Out of School Settings’ standard. Samaritans has just achieved the new British Standards Institution (BSI) standard ‘Safeguarding children in out of school settings – PAS5222’. BSI is the national body responsible for preparing British Standards and other standards-related publications, information and services. The new standard came into effect on 05 March 2024 and Samaritans commissioned BramahHR and Safeguarding to complete the inspection and audit. Inspection and audit steps BramahHR and Safeguarding held a range of interviews with key stakeholders and those responsible for delivering safeguarding…

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Clear Channel UK kicks off a brand-new charity collaboration with EFL in the Community

Stuart Mitchell

Clear Channel reinforces its commitment to supporting local communities across the UK with the announcement of a new collaboration with EFL in the Community, the charitable arm of the English Football League (EFL) representing the charities linked to 72 EFL Clubs.   As part of this collaboration, Clear Channel aims to donate £1M worth of media space throughout 2025, helping to amplify the incredible work that the EFL and its 72 Club charities do across the country. EFL in the Community drives positive social change by supporting people of all…

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Waitrose launches net zero fund for British farmers

Stuart Mitchell

Waitrose is launching a £500,000 fund to support its British farmers in their transition to net zero emissions.  Part of Waitrose’s Farming For Nature programme, the net zero farm fund will finance projects, by farmers and suppliers, that will support the adoption of low carbon farming practices.  The new fund will see individual grants made available to British farmers or producers who supply Waitrose.  The programme will invite applications to fund projects that will reduce the carbon emissions associated with the products supplied to Waitrose, as well as helping boost…

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