AMEC Steps Up to Tackle Mis/Disinformation with ICCO’s Media Information and Education Pledge

The International Association for the Measurement and Evaluation of Communication (AMEC) is the latest organisation to sign the Media Information and Education Pledge, launched by the International Communications Consultancy Organisation (ICCO). AMEC joins the founding supporters of the pledge, including the Council of Europe, the European Association of Communication Directors (EACD), Global Women in PR (GWPR), the European Public Relations Education and Research Association (EUPRERA) and The Trust Project, an international consortium of news organisations promoting standards of transparency in journalism. Launched in June 2023 in Strasbourg, the Media Information…

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IFC and Banco Industrial expand financing for SMEs, with a focus on women-led businesses and the Legal Amazon

IFC, a member of the World Bank Group, and Banco Industrial do Brasil S.A. (BIB) have announced a $105 million financing package to expand access to finance for micro, small, and medium-sized enterprises (MSMEs) throughout Brazil. The investment will support women-led businesses in particular and help expand financial services in the Brazilian Legal Amazon region, contributing to promoting the country’s inclusive and sustainable economic growth. At minimum of 30% of the resources will be allocated to finance women-led small and medium-sized enterprises (SMEs), 10% will support SMEs operating in the…

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Lucky Generals’ Cressida Holmes-Smith to drive IPA Effectiveness programme

Cressida Holmes-Smith, CEO of Lucky Generals, has been appointed as the new Chair of the IPA Effectiveness Leadership Group, succeeding IPA President Karen Martin in the role. Cressida was also recently elected to the IPA Council for the first time. The IPA Effectiveness Leadership Group forms a part of the IPA Effectiveness Pillar, which seeks to encourage the growth of marketing effectiveness by improving decision-making, collaboration and working practices across the advertising and marketing industries. In the role, Cressida will coordinate the expert Client and Industry Advisors on the IPA…

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Thrive Renewables launches new crowdfund following record year of capacity growth

Thrive Renewables, a pioneer of 30 years in the UK’s clean energy sector, has launched a new £5 million share offer on Triodos Bank’s crowdfunding platform, allowing people to invest in new clean energy projects to tackle the climate emergency. In 2023, Thrive announced ambitious growth plans, with an aim to double the amount of capacity it funds by 2028. Two years later, it has already made significant progress with this goal, securing new project development rights that will take its total capacity from 91.5 to 170.1MW by 2027. In…

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ASA – Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024)

The ASA/CAP have released a post called: Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’ve published our latest report looking at the rates at which influencers are sticking to the rules on making it clear when their posts are ads. The report indicates that the positive trend for open and honest…

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